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Revenue
Selling price per unit x number of units sold
Variable costs
Variable cost per unit x number of units sold
Total costs
Fixed costs + variable costs
Profit
Total revenue - total costs
Market capitalisation
Number of issued shares x current share price
Market growth %
Change in the size of market / original size of the market x 100
Market share %
Sales of one product OR brand OR business / Total sales in the market x 100
Added value
Sales revenue - costs of bought in goods and services
Labour productivity
Output over a time period / number of employees
Unit costs (average costs)
Total costs / number of units of output
Capacity utilisation %
actual output / maximum possible output x 100
Return on investment %
Profit from investment / cost of investment x 100
Gross profit
Revenue - cost of sales (variable costs)
Operating profit
Net profit
Gross profit margin %
Gross profit/sales revenue x 100
Operating profit margin %
Net profit margin (profit for year) %
Variance
budgeted figure - actual figure
Contribution per unit
Selling price - variable cost per unit
Total contribution
Contribution per unit x number of units sold
break-even point
Fixed costs / contribution per unit
Margin of safety
Actual level of output - Breakeven level of output
Labour turnover %
Number of staff leaving / number of staff employed x 100
Employee retention rate
number of employees who remained with the business for the whole period of time / number of employees at start of the time period x 100
Employee costs as a percentage of turnover
Employee costs / sales turnover x 100
Labour cost per unit
Labour costs / units of output
ROCE %
operating profit / total equity + non current liabilities x 100