Sport Promotion and Sales Test 1

How many jobs were there in 2019?

456,000

How much is the number of jobs in sport expected to grow?

7% over the next decade

B2B Sales

Short for business-to-business sales. Refers to activity where a business is selling its products or services to another business.

B2C Sales

Short for business-to-consumer sales, referes to sales to individuals rather than to businesses

Which sales method involves a longer decision-making process?

B2B

Which sales method involves a greater number of stakeholders?

B2B

Are B2B or B2C relationships lengthier?

B2B

Which sales method involves a smaller lead pool?

B2B

Which sales method requires a depper technical knowledge?

B2B

Community Programs

Sports camps, clinics, education programs, etc.

Contracting and Outsourcing

Turning over all or part of an organizational activity to an outside vendor

Electronic Inventory

The modern advertising techniques used online, particularly social media, blogging platforms, pay-per-click advertising, content and video and mobile applications.

Examples of things you can monetize

Fundraising, grant writing, naming rights, print inventory, promotions, signage, taxes, tickets and hospitality

Empathy

The ability to feel as another person does in order to be able to sell ihm or her a product or service

Ego drive

The want and need to make the sale for your ego, not for money

Four elements critical to sales success

Desire, Commitment, Outlook, Responsibility

Micro perspective

Marketing through the sport

Macro perspective

The marketing process of core + derived sport products

Promotion

The ways through which the marketer conveys information about the product, place and price, creating a position for the product in the mind of the consumer

Is marketing or promotion more broad?

Marketing

Marketing Mix Components

Product, Place, Price Promotion

Promotion Mix Components

Advertising, Publicity, Sales Promotion, Personal Selling

Publicity

Any demand for a product or service as a result of supplying commercially significant news to a published medium

Personal Contact

Personal communication that may achieve a vital promotional objective

Incentives

Emotional, social, psychological, functional or financial conditions that encourage a response

Atmospherics

Effort to design the place or purchase or consumption to create positive emotional effects

Licensing

Symbol for a team, league or event fosters consumers’ awareness

Sponsorship

Developing brand image and capturing consumer loyalty

Communication

The process of transmitting or interchanging information, thoughts or ideas through speech, writing, images or signs

Vehicles of Communication

Advertisements, electronic messages, direct mail, newspaper and magazine articles, billboards, internet sites and human beings

Source

Individual who initiates a message

Source power

The authority of the source or its command of the marketpalce, which affects the ability to make people listen

Source attractiveness

If the intended receiver possesses a favorable impression about the source

Source credibility

Expertise, Trustworthiness, Status, Profile

Message

Strategically prepped by the source and sent through the appropriate channel for the recipient to accept, reject, store or act on its content

Medium

The vehicle through which a message is carried from the source to the receiver

Receiver

Analyzes and interprets the message in ways both intended and unintended by the source

Integrated Marketing Communication

combines various marketing strategies to boost one another. Have all channels work in aggregation rather than seclusion

Six steps of IMC

1. Situational or contextual analysis

2. Target markets

3. Communication objectives

4. Budget

5. Marketing mix strategy

6. Evaluating the Program

The PRO method

PROspect, PRObe, PROvide, PROpose, PROtect