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Culture
a shared system of knowledge, beliefs, and behaviors that shape our understanding of the world; it changes
Culture shock
the feeling of confusion, unfamiliarity, or unease that people experience when moving to a new cultural environment or encountering a culture different from their own
Ethnography
a method of observing human interactions in social settings
Fieldwork
An in-depth exploration of a single culture, long term exposure to it
Emic approach
the researcher investigates from the insider’s point of view, the insider perspective
Etic approach
the researcher investigates and observes from a distance, the outsider perspective
Objectivity
based on facts and measurable data rather than opinions
Subjectivity
based on opinions, beliefs, or feelings rather than facts
Participant observation
observation where the researcher becomes a member of the group they are studying; must be practiced for building awareness and memory
Direct observation
observation where the researcher observes a group without becoming a part of said group
Semi-structured interviews
interviews that use a list of pre-determined questions as a guide, deep questions
Informal interviews
interviews that are more conversational, focused on gathering information
Quantitative data
data that is numerical and statistical (surveys, direct observation, pile sorts)
Qualitative data
data that is interpretation or experience based (open-ended interviews, observations, participation)
Cultural relativism
understanding other cultures in terms of their own categories, which are assumed to be valid and worthy of respect
Ethnocentrism
tendency to evaluate and judge other people’s behavior and beliefs based on the values of one’s own culture
The Ethics of Fieldwork
do no harm, be open and honest, obtain consent, be ethical, make results accessible, protect your records, maintain respectful and professional relationships
Full sensorium
a state of complete awareness and responsiveness to stimuli
Cross-cultural sensory differences
different cultures have different number of senses and different senses in general; these are called ___?
Soundscapes
a central part of “being there” in sensory anthropology
The central concerns of linguistic anthropology
Language:
varies across history but also across cultures
is central to the experience of being human
is used by people who have specific cultural roles and interest at stake
Direct indexes
part of indexicality that is openly recognized by the speakers (white speakers believe that using mock Spanish marks knowledge of Spanish)
Indirect indexes
part of indexicality that is unacknowledged by speakers (mock Spanish references implicity racialized representations of Latinex people)
Multifunctionality
the idea that language does many things at once
Language standardization
a part of language ideology that states that standard languages are chosen by those in power; unmarked or “invisibly normal”
language loss
forces that drive ___
colonization
modernization
racial hierarchies that marginalize indigenous groups and their lanuages
intermarriage between language groups
Analysis in visual anthropology
how to get ethnographic info off of film, the study of images in particular societies
Production in visual anthropology
how to get anthropological ideas onto film, the expression of anthropological ideas through visual media
Reception study
asks the question “what can we learn about a society’s priorities, values, perceptions, etc through studying how a society produces and consumes visual productions?”
Social life of media
asks the question “how does media move or circulate within and across boundaries of community, nation, etc?”
Intended message
how a meaning/message is conveyed by the producer
Unintended message
how a meaning/message might be perceived by audiences