daily Mirror- Media language

front cover overview

large image & small amounts of copy - shows the lower literacy level of readers

closer image of BJ

large image shows him as important however, his facial expression is unapologetic and a bad photo

which could be interpreted as a lack of seriousness or remorse. This supports the headline’s accusation

headline

very clear opion show to readers and large enough to be seen by people no reading, grabs attention

kier starmer article

leader of labour party very critcal of BJ

-uses inclusive language and flattery to the British people to further his political popularity

His face is serious, looking down. This juxtaposition emphasizes a moral contrast between the PM and the opposition leader.

“partygate”

intertextual reference to Watergate which was an American scandal involving presesnt Nixon that revealed corruption and abuse of power. It refers to accusations regarding gatherings at Downing Street during COVID-19 lockdowns in the UK.

Language and numbers (anchorage)

12 parties," "3 attended by the PM," "1 in his own flat," "300 pictures handed over" – These figures are in bright colours (yellow/orange) to draw the eye and convey a sense of scale and seriousness.

top of page

Reference to the Gray Report (Sue Gray’s investigation into lockdown parties) is expected to be familiar to the reader

There's also a cultural reference to "Tears for the King" and the Platinum Jubilee, which creates a contrast between national pride and political scandal.

Claude Lévi-Strauss – Binary Oppositions

Clear binary opposition between:

Boris Johnson (corrupt/shameless) and

Keir Starmer (serious/honest) in the inset image.

alos BJ v the public and the NHS