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277 Terms

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Evaluation

assess a process or program to provide evidence and feedback for the program.

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Research

is an organized process using the scientific method for investigating problems. Can be conducted with the intent to generalize findings from a sample to a larger population. Does not always aim for, or achieve, evaluative conclusions, and it is restricted to empirical (rather than evaluative) data. Bases observed, measured, or calculated conclusions on that data.

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Reliability

the consistency, dependability, and stability of the measurement process.

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Validity

the degree to which a test or assessment measures what it is intended to measure.

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Variables

operational forms of a construct. Designate how the construct will be measured in designated scenarios.

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Formative Evaluation

looks at an ongoing process of evaluation from planning through implementation. Identifying and assessing the strengths and weaknesses of the way a health educator implements a program. Allows for continual assessment; allows for monitoring progress, troubleshooting, and corrective actions.

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Process Evaluation

any combination of measures that occur as a program is implemented to assure or improve the quality of performance or delivery

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Summative Evaluation

often associated with measures of judgments that enable the investigator to draw conclusions. It is also commonly associated with impact and outcome evaluations. Focuses on the outcomes or products

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Impact Evaluations

focuses on immediate and observable effects of a program leading to the desired outcomes.

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Outcome Evaluation

focused on the ultimate goal, product or policy. Often measured in terms of morbidity and mortality.

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Purpose Statement

identifies in detail what the health education specialist wants to learn over the course of an evaluation or research project. Usually a sentence or two written with specificity and detail. Helps to focus and guide efforts involved with data collection and analysis.

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Evaluation Questions

specifically developed questions. Help to establish boundaries for the evaluation by stating what aspects of the program will be addressed. Creating encourages stakeholders to reveal what they believe the evaluation should answer. Use to monitor and measure processes, activities, outputs and expected outcomes.

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Search Strategies

typically require health education specialists to: identify key search terms identify a period of time to conduct the search characteristics of the target population health conditions of interest.

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Systematic Reviews

a published qualitative review of a comprehensive synthesis of publications on particular topics.

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Meta-analyses

a systematic method of evaluating statistical data based on results of several independent studies of the same problem.

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Pooled analyses

a method for collecting all the individual data from a group of studies, combining them into one large set of data, and then analyzing the data as it came from one big study.

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Quantitative Methodology

focuses on quantifying, or measuring, things related to health education programs through the use of numerical data to help describe, explain, or predict phenomena.

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Qualitative Methodology

descriptive in nature and attempts to discover meaning or interpret why phenomena are occurring.

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Mixed Methods Approach

data collection to "tell the story" and describe classifications, as well as to indicate why a phenomenon is occurring within a population

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Health and Psychosocial Instruments (HaPI) database

help health education specialists identify useful existing data collection instruments. Database collects rating scales, questionnaires, checklists, tests, interview schedules, and coding schemes/manuals for health and social sciences. Health and psychosocial instruments in this database are used and/or published in literature and often recognize reliability and validity concerns. Used for assessment and/or evaluation purposes.

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Logic Model

used in evaluation to assist in describing key aspects of programs in terms of a simple flow chart.

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Inputs

resources, contributions, and other investments that go into a program. Human, fiscal, physical, and intellectual resources needed to address the objectives of a program.

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Outputs

the activities, services, and products that will reach the participants of a program. Activities, products and services that will influence short-term outcomes.

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Outcomes

are often depicted as short-term, intermediate, or long-term.

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Short-term Outcomes

often described as quantifiable changes in knowledge, skills or access to resources that happen if planned activities are successfully carried out. Changes in knowledge or skills among participants of the program.

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Intermediate Outcomes

measured in terms of changes in behaviors that result from achievement of the short-term outcomes. Changes in behaviors or policy.

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Long-term Outcomes

measured in terms of fundamental changes in conditions leading to morbidity or mortality. Changes in morbidity or mortality.

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Data Analysis Plan

begin with the planning of a program. Determines if outcomes were different than expected. Goal is to reduce, synthesize, organize, and summarize information to make sense of it.

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Quantitative

closed-ended items - respondents make selections that represent their knowledge, attitude or self-reported behavior from predetermined lists, scales or categories. Participants choose a response predetermined by the researcher; they may be multiple choice, categorical, Likert-scale, ordinal or numerical. Lend themselves more readily to mathematical operations and advanced statistical analysis.

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Qualitative

open-ended items solicit written or verbal responses to items that cannot be adequately answered with a single word or phrase. Participants offer in their own words and provide descriptive information. Enables the researcher to describe the phenomena of interest in great detail and in the original language of the research participants.

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Content validity

(face) considers the instrument's items of measurement for the relevant areas of interest.

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Criterion Validity

refers to one measure's correlation to another measure of a variable.

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Construct Validity

ensures that the concepts of an instrument relate to the concepts of a particular theory.

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Reliability

assess whether the instrument is measuring concepts consistently.

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Internal Consistency

considers intercorrelations among items within an instrument

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Test-Retest Reliability

considers evidence of stability over time.

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Rater Reliability

considers differences among scorers of items and control for variation due to error introduced by rater perceptions.

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Attainment

focused on program objectives and the program goals, serve as standards for evaluation.

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Decision-Making

based on four components designed to provide the user with the context, input, processes and products with which to make decisions.

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Goal-Free

not based on goals; evaluator searches for all outcomes including unintended positive and negative side effects.

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Naturalistic

focused on qualitative data and uses responsive information from participants in a program; most concerned with narrative explaining "why" behavior did or did not change.

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Systems Analysis

based on efficiency that uses cost-benefits or cost-effectiveness analysis to quantify effects of a program.

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Ultilization-Focused

done for and with a specific population.

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Evaluation Model

Attainment, Decision-making, Goal-free, Naturalistic, Systems analysis, Utilization-focused.

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Evaluation Frameworks

developed to summarize and organize the essential elements of a program evaluation. Provide a platform to perform and monitor evaluations.

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CDC Six-Step Framework

developed to help guide program evaluation. Steps in Evaluation Practice: Engage Stakeholders, Describe the program, Focus the evaluation design, Gather credible evidence, Justify conclusions, Ensure use and share lessons learned. Standards for Effective Evaluation: Utility, Feasibility, Propriety, Accuracy

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Utility

Serve the information needs of intended users.

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Feasibility

be realistic, prudent, diplomatic, and frugal.

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Propriety

Behave legally, ethically, and with due regard for the welfare of those involved and those affected.

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Accuracy

Reveal and convey technically accurate information.

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Experimental Designs

consist of some form of controlled trial

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Randomized Controlled Trial

all clusters or participants in the experiment have an equal chance of being allocated to each group of study.

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Quasi-Randomized Studies

allocate participation in a study based on some scheme, such as an assigned number -- odd or even.

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Non-Randomized Studies

do not use random allocation of participation and groups or individuals are assigned arbitrarily. Quasi-experimental studies.

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Descriptive Studies

Cross-sectional - describe the occurrence of disease and disability in terms of person, place, and time using prevalence surverys, surveillance data, and other routinely collected data to describe the phenomena. DESCRIBES, MORE EXPLANATORY, PROFILES CHARACTERISTICS OF GROUP, FOCUSES ON WHAT, ASSUMES NO HYPOTHESIS, REQUIRES NO COMPARISON GROUP

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Analytic Design

explain etiology and causal associations. Cohort or case control. Aim to estimate the strength of a relationship between an exposure and an outcome. EXPLAINS, MORE EXPLORATORY, ANALYZES WHY A GROUP HAS CHARACTERISTICS, FOCUSES ON WHY, ASSUMES A HYPOTHESIS, REQUIRES A COMPARISON GROUP. Aim to estimate strength of relationship between exposure and outcome.

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descriptive analysis

exploratory in nature and designed to describe phenomena specific to a population using descriptive statistics such as raw numbers, percentages, and ratios.

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Descriptive Statistics

describe what the data reveals. Provide simple summaries about the samples' measures.

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Continuous Data

have the potential for infinite values for variables.

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Discrete Data

are limited to a specific number of values to represent variables.

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Nominal Scores

cannot be ordered hierarchically but are mutually exclusive (male and female).

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Ordinal Scores

do not have a common unit of measurement between them but are hierarchical.

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Interval Scores

have common units of measurement between scores but no true zero.

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Ratio Scores

represent data with common measurements between each score and a true zero.

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Inferential Statistics

are used when the researcher or evaluator wishes to draw conclusions about a population from a sample. Involves mean, median, and mode.

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Probability Sample

random sample. drawn when observations and measurements from the total population would be too costly, not feasible, or unnecessary. Each person in a population of interest has an equal likelihood of selection. NO BIAS, any variation is only a matter of chance. The larger the sample, the more representative it is considered.

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Stratified Sample

divides a population into segments based on characteristics of importance for the research. Gender, age, social class, education level, and religion.

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Non-probability Samples

not as representative and are less desirable than probability samples.

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Quota Sampling

setting the proportion of strata within the sample.

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Convenience Samples

accidental; however, they are not random. Volunteers would qualify.

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Qualitative Approaches

observation/audit; participant observation; document study; interviews; and focus groups. Helps the evaluator or researcher become more experienced with the variables or phenomenon of interest.

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Steps involved in qualitative data analysis

  1. Data reduction

  2. Data Display

  3. Conclusion drawing and verification

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Data Reduction

selecting, focusing, condensing, and transforming data. The process should be guided by thinking about which data best answers the evaluation questions.

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Data Display

creating an organized, compressed way of arranging data. Helps facilitate identifying themes, patterns, and connections that help answer evaluation questions. Usually involves coding, or marking passages in text that have the same message or are connected in some way. An accompanying explanation of what the selected passages have in common is created.

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Conclusion Drawing and Verification

the data is revisited multiple times to verify, test, or confirm the themes and patterns identified.

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Examine Qualitative Data to Identify

patterns, recurring themes, similarities, and differences; ways in which patterns help answer evaluation questions; deviations from patterns and possible explanations for divergence; interesting or particularly insightful stories; specific language people use to describe phenomena; to what extent patterns are supported by past studies or other evaluations; and to what extent patterns suggest that additional data needs to be collected.

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IRB

functions to protect human subjects involved in research. Referred to as an independent ethics committee or a committee that has been formally designated to approve, monitor and review biomedical and behavioral research involving humans.

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HIPPA

"Privacy Rule" - establishes conditions when protected health information may be used for research or program evaluation. Investigators are permitted information for research with individual authorization, or for limited circumstances without individual authorization.

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Five Elements that are critical for ensuring use of an evaluation

design, preparation, feedback, follow-up, and dissemination.

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Confounding Variables

are extraneous variables outside the scope of the intervention that can impact the results. Variables that affected results that were not accounted for in the study design.

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research errors

sampling errors, lack of precision, and variability in measurement.

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systematic errors

selection bias, instrumentation bias, and other internal threats to validity.

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Dissemination

the process of communicating procedures, findings or the lessons learned from an evaluation to relevant audiences in a timely, unbiased, and consistent fashion. Goal is to achieve full disclosure and impartial reporting.

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Detailed Documentation

First Part = an introduction (front matter and the executive summary) Second Part = literature review Methodology Section (data analysis plan is often described within) Results Section Final Portion = conclusions, recommendations, or a summary. MOST LIKELY READ BY STAKEHOLDERS

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Policy analysis

the use of any evaluative research to improve or legitimate the practical implications of a policy-oriented program.Carried out when there is still a chance that the policy can be revised.

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Health Impact Assessments (HIAs)

used to objectively evaluate the potential health effects of a project or policy before it is developed or implemented. Can provide recommendations to increase positive health outcomes and minimize adverse health outcomes.

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Code of Ethics

framework of shared values of the profession that help guide the behaviors of a health education specialist.

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Consultation

the process by which the knowledge of one person is used to help another make better decisions

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Informal Consulting

does not require a written agreement or formal contract. Consists of acting as a resource person responsible for organizing health education materials and responding to requests for health education information and literature/materials.

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Formal Consulting

requires a contract or written agreement between two parties, the client and consultant. Hired for his/her expertise in a particular area for which the client needs assistance, advice, direction, etc. Follows the steps of diagnosis, recommendation, action, evaluation, and termination. Requires the health education specialist to provide technical expertise, current theory, and specialized knowledge.

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Evidence-Based

refers to program or strategies that have been evaluated and are found to be effective

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Health Literacy

the extent to which individuals have the ability to obtain, process, and understand basic health information and care services to make appropriate health decisions.

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Health Numeracy

the ability to understand numbers which affect individuals' health care decisions and behaviors.

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Primary Data Source

publications of descriptions of research studies or data written by the individual who participated in or conducted the studies.

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Secondary Data Source

publications of research studies or data written by an individual who did NOT participate in those studies or data collection.

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Tertiary Data Source

publications such as encyclopedias or other compendia that sum up secondary and primary sources. Includes reference tools such as pamphlets or fact sheets.

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U.S. Census

offers quality data about the people and economy in the U.S. Primary source for population and health statistics

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National Center for Health Statistics (NCHS)

a rich source of information about the health status of the population and monitors trends in health status and health care delivery.

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World Health Organization

Located in Geneva, Switzerland. The most recognized international health organization, and provides a variety of health information and data on their website.

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Voluntary Health Agencies

organizations that deal with health needs and may rely heavily on donations or volunteers to function.