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Product Analysis
Definition: Looking at an existing product in detail to see its strengths and weaknesses.
Use: To assist directors in creating a successful product
Aesthetics
Definition: How a product looks.
Use: A description of what the product looks like (visual appeal).
Design Specification
Definition: A list of requirements that a product must have.
Use: To see if a finished product will be successful.
Prototype
Definition: A version or model made of a cheaper material.
Use: To be able to test and visualise a product.