SFMC Einstein A.I.

Einstein artifical intelligence

Einstein Engagement Frequency

It provides optimal range of how many emails to send.

Einstein Engagement Frequency

It can reduce unsubscribes and unlock new sales by creating different segments.

Einstein Engagement Frequency

This A.I. is self activation on each business unit and control amount of sends to different segments.

Einstein Engagement Frequency

To segment subscribers to get correct amounts of sends, this needs 30 days of data

Einstein Engagement Frequency

In Journey Builder it has Einstein Frequency Activity

Einstein Engagement Frequency

Automation Studio use segment data based on engagement for Journey Builder usage. Segment is based on optimal range of sends to subscribers’ inbox.

Einstein Messaging Insights

It detects anomaly for email and to use it you need to use licensed type Professional, Enterprise and Corporate. It is self activation.

Einstein Messaging Insights

It detects anomaly for email with automated alerts in notification center, insight is updated daily and only for email promotions.

Einstein Engagement Scoring

Predict consumer engagement with email and mobile push messaging. Provide audience insights, actionable data and discover what customer will do next.

Einstein Engagement Scoring

Predict consumer engagement with email and mobile push messaging. Is self activaiton and needs 90 days of data.

Einstein Engagement Scoring

Predict consumer engagement with email and mobile push messaging. In Journey Builder can use Einstein Scoring Activity.

Einstein Engagement Scoring

Predict consumer engagement with email and mobile push messaging. In Automation Studio, use segment to populate data extension. Has 4 Persona Split: Loyalists, Window shoppers, selective subscribers and Winback/dorment.

Einstein Copy Insights

It drive email opens by subject lines optimization and to use it you need to use licensed type Professional, Enterprise and Corporate. It is self activation.

Einstein Copy Insights

It identify the language that drives engagement and help subject line optimization

Einstein Copy Insights

Can test subject line before the send.

Test 10 different subject lines into the dashboard before you send the email.

The limitation: It is a simulated, historical comparison. Trained on your past 90 days of send data, then tells you which line should perform better based on your audience trends

Einstein Content Tagging

It automated image tagging to identify and organize image assets, finding right image asset for each message.

Einstein Content Tagging

It tags images and updated daily and works with Einstein Content Sections

Einstein Content Sections

Delivers content images that 's best suited for each subscribers' data and to use it you need to use licensed type Professional, Enterprise and Corporate.

Einstein Content Sections

It identifies image assets that contribute to click rates. You can find this in Content Builder to use it.

Einstein Send Time Optimization (STO)

This find the time when the subscriber is most likely to open or to engage.

Einstein Send Time Optimization (STO)

Use this in Journey Builder, place before messaging activity to find subscribers' favorite time to engage and it sends on that time. Can also be used in Automation Studio. Needs 24 hrs, 72 hrs, 7 days. Recommended 90 days if no data it use generic sent time. Cannot be use in Email Studio.

Einstein Email and Web Recommendations

Recommend products in email for subscribers or web with real time data, for e-commerce and it is to be use in emails or web.