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Rhetoric
From the Greek for "orator," it describes the art of writing effectively, eloquently, and persuasively
Argument
A spoken, written, or visual text that expresses a point of view
Ethos
Ethical Appeal. The self
Logos
Logical Appeal. A strategy in which a writer uses facts, evidence, and reason to make audience members accept a claim.
Pathos
Emotional Appeal. A strategy in which a writer tries to create specific emotions (such as fear, anger, pity, or envy) in an audience so it will accept a claim.
Rhetorical Situation
the relationship among the speaker, the subject, and the audience
Tone
Describes the author's attitude towards his material, audience, or both.
Tone Shift
When a writer moves from one tone to another in one piece of writing.
Diction
Related to style, diction refers to the writer's word choices, especially with regard to their correctness, clearness, or effectiveness
Style
An evaluation of the author's choices in diction, syntax, figurative language, and other literary devices.
Syntax
Sentence structure. The way in which an author chooses to join words into phrases, clauses, and sentences
Juxtaposition
Placement of two things closely together to emphasize comparisons or contrasts
Parallel Structure
the repetition of words or phrases that have similar grammatical structures
Parallelism
phrases or sentences of a similar construction/meaning placed side by side, balancing each other. ("It was the best of times, it was the worst of times."
Repetition
the repeated use of the same word or word pattern as a rhetorical device ("I have a dream…I have a dream…I have a dream")
Rhetorical Question
one that does not expect an explicit answer. It is used to pose an idea to be considered by the speaker or audience. (The answer is usually obvious.)
Figurative language
language that is not intended to be interpreted in a literal sense. It is used to create vivid imagery.
Simile
comparing two unlike things using "like" or "as"
Metaphor
a comparison of two unlike things without using the word "like" or "as"
Personification
A figure of speech in which an object or animal is given human feelings, thoughts, or attitudes