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15 Terms

1
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quote integration

1 She supports the necessity of movement by listing the benefits of WHO has shared: “___”


2 When sharing the benefits, she says, “___.”


3 She supports the necessity of the movement by stating that “____”


4 She supports the necessity of this movement by listing benefits the WHO has shared, such as “____”


2
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opinion editorial

express opinion on curent issue

persuade or provoke thought in audince via analysis disucssion info and possibly entertainment

argumentative structure + personal anec

BYLINE HEADLINE SUBEADING

emotional appeal, rhet q, direct address

assumes audience action

3
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lifestyle

health fashion wellbeing

inform entertain or provide practical advice

listlce, how to guide, personal story

byline catchy headline image sidebar

informal tone, persuasive lang, relatability

PPL INTO LIFESTYLE IMPROVEMENTS

ASSUME READER CNA CHANGE LIFESTYLE AND CHOICE

QUICK FIX OR TRENDY?

4
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travel blog

personal narative ab travel exp and destinations

inspire inform provide travel tips and recs

1st, descriptive imagery, personal exp, travel itinerary

byline , engaging title, map

obj + subj for well rounded view, NON CHROn narrative structure, past tense, second person pronoun, accessible diction

assumes reader are seeking escapism or ADVENTURE

MAY BE IDEALIZED / CULT PERCPETION

5
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news article

informative public.

inverted pyramid structure

byline headline date lead paragraph

obj lang ; quote from sources ; attribution

assumes reader value being informed ab world

simplify complex issues

SHAPES public awarneses

6
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poli article

analyze and critique political situation and action

argumentative opinon supporting evi

byline headline citation source

rhetorical dice, emotioanl apepal

may present POLARIZE

assumes reader have EXISTING POLI BELEIFS THAT MAY BE CHALLENGED

7
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web page

inform persuade ad

interactive elemnt, multimedia

hyperlink adn call to action button

  •  Prioritizes consumerism and immediate gratification.

8
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blog

title ; author bio ; categori/tag; comments section

conversational tone ; persona insight ; direct engagement

spec topic or lfiestyle

ASSUME value personal and relatability

EMPH PERSONAL EXP over objective

PERSONAL POV and NICHE COMMU

9
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news paper

Masthead


Headline


Byline (name) 


Standfirst (the thingy)


10
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ad

persuasive ; purchase or engage w product service

slogan or tagline, product image ; catchy or wordplay ; prmotional offer

logo, brand name. contact info / website, call to action “buy now”

hyperbolic, repetitin, direct address, testimonial or celeb edosrement, emotional or aspirational appeals

potential cocumsers. OFTEN IMPLIES LACKS SM AND CAN GAIN STATUS HAPPINESS IDENTITY VIA PURCHASE

QUICK MEMORABLE VISUAL STRIKING IMMEDIATE ENGAGEMTN

11
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charity

persuasive. To raise awareness and solicit donations or support for charitable initiatives.

emotional storytelling, urgent tone, fact/statm testimony/case study, logo , donation link, contact, call to action

pathos , emotive image, MORAL IMPERATIVE

target donors or personal link to cause.

RELY ON GUILT EMPATHY RESPONSIBILITY TO MOTIVATE ACTION

tug at hearstring + show tangible impact of donation

highlight soc inequality + promote collective resopns

12
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recruitment campaign

To encourage applications or enlistment through compelling representation of benefits and values.
Organization name or logo

  • Application information

  • Clear eligibility criteria

  • Visuals of role/organization
    Common Authorial Choices:

  • Inclusive language

  • Calls to action

  • Use of authoritative or aspirational imagery

Modal verbs (e.g., “You could be the one”)
Intended Audience: Potential recruits, often youth or those with desired skills or interests.
Nuances and Subtleties: Taps into identity, belonging, and career ambition.
Common Expectations: Idealized depiction of workplace culture or mission; may omit challenges.
Implications in Society: Shapes labor markets, military enlistment, or civic engagement.

13
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comic strip

Definition: A sequence of illustrated panels that narrate a short story or deliver a message, often with humor.
Primary Purpose: To entertain, comment, or tell a story visually.
Genre-Specific Features:

  • Panels with illustrations

  • Speech and thought bubbles

  • Action lines and sound effects
    Formal Features:

  • Visual narrative

  • Sequential structure

  • Character consistency
    Common Authorial Choices:

  • Humor and satire

  • Stereotypes or exaggeration for effect

  • Colloquial or punchy dialogue
    Intended Audience: General public, often children or young adults, but can target niche groups.
    Nuances and Subtleties: Often contains deeper commentary masked by humor.
    Common Expectations: Easy to read, visually engaging, with a clear punchline or message.
    Implications in Society: Can reflect or critique social norms, political issues, or everyday life.

14
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sztriical cartoon


Definition:
A single-frame or short-form visual text that uses humor, irony, or exaggeration to critique individuals or society.
Primary Purpose: To provoke thought or laughter by exposing flaws, hypocrisy, or absurdities.
Genre-Specific Features:

  • Caricature

  • Symbolism

  • Labels and captions
    Formal Features:

  • Minimal text

  • Emphasis on facial expressions and exaggerated traits

  • Political or cultural references
    Common Authorial Choices:

  • Irony and sarcasm

  • Juxtaposition

  • Allusions

  • Visual metaphors
    Intended Audience: Politically or socially aware readers; newspaper audiences or online followers.
    Nuances and Subtleties: Relies on cultural knowledge and shared assumptions; meaning often lies between the lines.
    Common Expectations: Thought-provoking, clever, and critical.
    Implications in Society: Acts as social commentary; influences public discourse and challenges power structures.

15
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infographic


Definition:
A visual text that conveys data, information, or complex ideas in a clear, engaging, and digestible format.
Primary Purpose: To inform, explain, or persuade through visual simplification of information.
Genre-Specific Features:

  • Charts, graphs, icons

  • Minimal text

  • Structured layout
    Formal Features:

  • Title and subheadings

  • Color coding and symbols

  • Source attribution
    Common Authorial Choices:

  • Simplification of complex information

  • Hierarchical organization

  • Balanced use of color and white space

  • Data-driven storytelling
    Intended Audience: Time-limited readers, students, or professionals seeking quick understanding.
    Nuances and Subtleties: Assumes audience values visual clarity and trusts data.
    Common Expectations: Concise, aesthetic, and informative; avoids information overload.
    Implications in Society: Shapes public understanding of statistics and scientific or social issues.