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quote integration
1 She supports the necessity of movement by listing the benefits of WHO has shared: “___”
2 When sharing the benefits, she says, “___.”
3 She supports the necessity of the movement by stating that “____”
4 She supports the necessity of this movement by listing benefits the WHO has shared, such as “____”
opinion editorial
express opinion on curent issue
persuade or provoke thought in audince via analysis disucssion info and possibly entertainment
argumentative structure + personal anec
BYLINE HEADLINE SUBEADING
emotional appeal, rhet q, direct address
assumes audience action
lifestyle
health fashion wellbeing
inform entertain or provide practical advice
listlce, how to guide, personal story
byline catchy headline image sidebar
informal tone, persuasive lang, relatability
PPL INTO LIFESTYLE IMPROVEMENTS
ASSUME READER CNA CHANGE LIFESTYLE AND CHOICE
QUICK FIX OR TRENDY?
travel blog
personal narative ab travel exp and destinations
inspire inform provide travel tips and recs
1st, descriptive imagery, personal exp, travel itinerary
byline , engaging title, map
obj + subj for well rounded view, NON CHROn narrative structure, past tense, second person pronoun, accessible diction
assumes reader are seeking escapism or ADVENTURE
MAY BE IDEALIZED / CULT PERCPETION
news article
informative public.
inverted pyramid structure
byline headline date lead paragraph
obj lang ; quote from sources ; attribution
assumes reader value being informed ab world
simplify complex issues
SHAPES public awarneses
poli article
analyze and critique political situation and action
argumentative opinon supporting evi
byline headline citation source
rhetorical dice, emotioanl apepal
may present POLARIZE
assumes reader have EXISTING POLI BELEIFS THAT MAY BE CHALLENGED
web page
inform persuade ad
interactive elemnt, multimedia
hyperlink adn call to action button
Prioritizes consumerism and immediate gratification.
blog
title ; author bio ; categori/tag; comments section
conversational tone ; persona insight ; direct engagement
spec topic or lfiestyle
ASSUME value personal and relatability
EMPH PERSONAL EXP over objective
PERSONAL POV and NICHE COMMU
news paper
Masthead
Headline
Byline (name)
Standfirst (the thingy)
ad
persuasive ; purchase or engage w product service
slogan or tagline, product image ; catchy or wordplay ; prmotional offer
logo, brand name. contact info / website, call to action “buy now”
hyperbolic, repetitin, direct address, testimonial or celeb edosrement, emotional or aspirational appeals
potential cocumsers. OFTEN IMPLIES LACKS SM AND CAN GAIN STATUS HAPPINESS IDENTITY VIA PURCHASE
QUICK MEMORABLE VISUAL STRIKING IMMEDIATE ENGAGEMTN
charity
persuasive. To raise awareness and solicit donations or support for charitable initiatives.
emotional storytelling, urgent tone, fact/statm testimony/case study, logo , donation link, contact, call to action
pathos , emotive image, MORAL IMPERATIVE
target donors or personal link to cause.
RELY ON GUILT EMPATHY RESPONSIBILITY TO MOTIVATE ACTION
tug at hearstring + show tangible impact of donation
highlight soc inequality + promote collective resopns
recruitment campaign
To encourage applications or enlistment through compelling representation of benefits and values.
Organization name or logo
Application information
Clear eligibility criteria
Visuals of role/organization
Common Authorial Choices:
Inclusive language
Calls to action
Use of authoritative or aspirational imagery
Modal verbs (e.g., “You could be the one”)
Intended Audience: Potential recruits, often youth or those with desired skills or interests.
Nuances and Subtleties: Taps into identity, belonging, and career ambition.
Common Expectations: Idealized depiction of workplace culture or mission; may omit challenges.
Implications in Society: Shapes labor markets, military enlistment, or civic engagement.
comic strip
Definition: A sequence of illustrated panels that narrate a short story or deliver a message, often with humor.
Primary Purpose: To entertain, comment, or tell a story visually.
Genre-Specific Features:
Panels with illustrations
Speech and thought bubbles
Action lines and sound effects
Formal Features:
Visual narrative
Sequential structure
Character consistency
Common Authorial Choices:
Humor and satire
Stereotypes or exaggeration for effect
Colloquial or punchy dialogue
Intended Audience: General public, often children or young adults, but can target niche groups.
Nuances and Subtleties: Often contains deeper commentary masked by humor.
Common Expectations: Easy to read, visually engaging, with a clear punchline or message.
Implications in Society: Can reflect or critique social norms, political issues, or everyday life.
sztriical cartoon
Definition: A single-frame or short-form visual text that uses humor, irony, or exaggeration to critique individuals or society.
Primary Purpose: To provoke thought or laughter by exposing flaws, hypocrisy, or absurdities.
Genre-Specific Features:
Caricature
Symbolism
Labels and captions
Formal Features:
Minimal text
Emphasis on facial expressions and exaggerated traits
Political or cultural references
Common Authorial Choices:
Irony and sarcasm
Juxtaposition
Allusions
Visual metaphors
Intended Audience: Politically or socially aware readers; newspaper audiences or online followers.
Nuances and Subtleties: Relies on cultural knowledge and shared assumptions; meaning often lies between the lines.
Common Expectations: Thought-provoking, clever, and critical.
Implications in Society: Acts as social commentary; influences public discourse and challenges power structures.
infographic
Definition: A visual text that conveys data, information, or complex ideas in a clear, engaging, and digestible format.
Primary Purpose: To inform, explain, or persuade through visual simplification of information.
Genre-Specific Features:
Charts, graphs, icons
Minimal text
Structured layout
Formal Features:
Title and subheadings
Color coding and symbols
Source attribution
Common Authorial Choices:
Simplification of complex information
Hierarchical organization
Balanced use of color and white space
Data-driven storytelling
Intended Audience: Time-limited readers, students, or professionals seeking quick understanding.
Nuances and Subtleties: Assumes audience values visual clarity and trusts data.
Common Expectations: Concise, aesthetic, and informative; avoids information overload.
Implications in Society: Shapes public understanding of statistics and scientific or social issues.