ENGLISH: PROPAGANDA TECHNIQUES

TESTIMONIAL

uses a well-known figure or celebrity

BANDWAGON

claims that everyone is using the product — and that you are missing out

PLAIN FOLK

uses ORDINARY PEOPLE to advertise — to give the impression that the product is intended for all

TRANSFER

uses a symbol to convey credibility or authority

GLITERRING GENERALITIES

uses POSITIVE words to describe the product

NAME CALLING

uses NEGATIVE words to describe the product

CARD STACKING

claims only GOOD THINGS about the product/service as if it was flawless

APPEAL TO FEAR

gives a warning of what can happen if the product is not used.

SNOB APPEAL

association of the product or service to superiority in social status or intellect

CATCHY SLOGAN

short & easy to remember phrase(ex. nike)

TEAR APPEALS

makes you feel sad/sorry

STEREOTYPING

claims that everyone in that group is the same, even if its nt true. (ex. all girls play dolls)