GamAcad Sales Strategy Notes

Vocabulary flashcards covering the sales strategies, audience focus areas, and key terminology for GamAcad based on Michelle Pledger's notes.

Core Message

Help colleges build healthier campuses through education, early identification, and support, leading with student success rather than gambling prevention.

Five Brand Words

Educate, Identify, Support, Strengthen, and Succeed.

Audience Focus: Boards of Regents

Focuses on student success.

Audience Focus: Gaming Commissions

Focuses on responsible gaming.

Audience Focus: Student Affairs

Focuses on wellness.

Audience Focus: Counseling

Focuses on early intervention.

Audience Focus: Athletics

Focuses on sports betting education.

Discovery Questions

Inquiries used to learn how an institution handles initiatives, who champions them, how they are funded, and who else should be involved.

EAGS

An early identification tool used to describe data capabilities.

Activity-Based Learning

A method where students participate, apply concepts, and retain more because they are actively engaged.

Sales Funnel Order

Gaming Commission, then Board/System, then University Leadership, then Student Affairs, and finally Counseling/Wellness.

Playbook Foundation

Consists of Foundation, Prospecting, Sales Process, Tools, and Audience Cheat Sheets.

Michelle Pledger's Core Strategy

Simplify complex ideas, build relationships, and remain curious about how each institution operates.