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Allegory
The representation of abstract ideas or principles by characters, figures, or events in narrative, dramatic, or pictorial form.
Alliteration
The repetition of consonant sounds at the beginning or in the middle of two or more adjacent words.
Allusion
A reference in a written or spoken text to another text or to some particular body of knowledge.
Anadiplosis
The repetition of the last word of one clause at the beginning of the following clause.
Anaphora
The repetition of a group of words at the beginning of successive clauses.
Anecdote
A brief narrative offered in a text to capture the audience's attention or to support a generalization or claim.
Antithesis
The juxtaposition of contrasting words or ideas, often in parallel structure.
Apology
An elaborate statement justifying some controversial, even contentious, position.
Apostrophe
A type of soliloquy where nature is addressed as though human.
Appositive
A noun or noun phrase that follows another noun immediately and defines or amplifies its meaning.
Assonance
The repetition of vowel sounds in the stressed syllable of two or more adjacent words.
Asyndeton
The omission of conjunctions between related clauses.
Audience
The person or persons who listen to a spoken text or read a written one and are capable of responding to it.
Connotation
The implied meaning of a word, in contrast to its directly expressed 'dictionary meaning'.
Context
The convergence of time, place, audience, and motivating factors in which a piece of writing or a speech is situated.
Denotation
The 'dictionary definition' of a word, in contrast to its connotation, or implied meaning.
Dialect
The describable patterns of language used by a particular cultural or ethnic population.
Diction
Word choice, which is viewed on scales of formality/informality and concreteness/abstraction.
Double entendre
The double (or multiple) meanings of a group of words that the speaker or writer purposely left ambiguous.
Epithet
A word or phrase adding a characteristic to a noun.
Ethos
The appeal of a text to the credibility and character of the speaker, writer, or narrator.
Euphemism
An indirect expression of unpleasant information in such a way as to lessen its impact.
Extended analogy
An extended passage arguing that if two things are similar in one or two ways, they are probably similar in other ways as well.
Fable
A narrative in which fictional characters, often animals, take actions that have ethical or moral significance.
Genre
A piece of writing classified by type.
Hyperbole
An extreme exaggeration for effect.
Imagery
Language that evokes particular sensations or emotionally rich experiences in a reader.
Implied metaphor
A metaphor embedded in a sentence instead of being expressed directly.
Inference
A conclusion that a reader or listener reaches by means of their own thinking rather than being told directly.
Intention
The goal of a writer or speaker hoped to achieve with the text.
Invention
The art of generating material for text; brainstorming.
Irony
Writing or speaking that implies the contrary of what is actually written or spoken.
Litotes
An understatement.