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Monopolistic competition Chapter 10 monopolistic competition
market structure with many firms selling products that are substitutes but different enough that each firm’s demand curve slopes downward, firm entry is relatively easy
Where is profit maximized? Chapter 10 monopolistic competition
where MR equals MC
When does the firm equal economic profit? Chapter 10 monopolistic competition
price exceeds ATC
If price is lower than ATC and greater than AVC Chapter 10 monopolistic competition
firm incur economic loss but continue to produce in the short run
When does a firm shut down? Chapter 10 monopolistic competition
if price is less than AVC
Monopolistic competitive firm in the short run (maximizing short-run profit) Chapter 10 monopolistic competition
price is indicated by point b on downward sloping demand curve, earns short run economic profit in blur rectangle
Minimizing short-run loss Monopolistic competitor in the short run Chapter 10
average total cost exceeds the price at the output where marginal revenue equals marginal cost, the firm suffers a short-run loss equal to c-p multiplied by q, shown by pink rectangle
because market entry is easy, monopolistically competitive firms earn (Chapter 10 Monopolistic Competition)
zero economic profit in the long run
Long-run equilibrium in monopolistic competition (Chapter 10 Monopolistic Competition)
economic profit is zero at output q which means no more firms will enter
Comparing perfect competition versus monopolistic competition in long-run equilibrium (chapter 10 monopolistic competition)
on the left the perfectly competitive firm of panel faces a demand curve that is horizontal at market price, monopolistically competitive firm produces less output and charges at a higher price
do either firms earn economic profit? Chapter 10 Monop. comp.
no
Oligopoly
few suppliers