Advertising Techniques Terms & Definition
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Terms and definition for Advertising Techniques
Last updated 4:32 PM on 12/8/24
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7 Terms
1
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Basic Appeals
Appeals to emotions, needs, or desires (e.g., happiness, security) to attract consumers.
2
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Attention-Getting Headlines
Headlines designed to immediately grab attention and spark interest.
3
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Slogans
Short, memorable phrases used to promote a product or brand.
4
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Testimonials
Endorsements from satisfied customers or celebrities to build credibility.
5
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Product Characters
Fictional or animated figures used to represent a brand or product.
6
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Comparison of Product
Comparing a product to competitors to highlight its advantages.
7
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Repetition
Repeated exposure to a message to reinforce brand recognition.
