Advertising Techniques Terms & Definition

Terms and definition for Advertising Techniques

Basic Appeals

Basic Appeals

Appeals to emotions, needs, or desires (e.g., happiness, security) to attract consumers.

Attention-Getting Headlines

Headlines designed to immediately grab attention and spark interest.

Slogans

Short, memorable phrases used to promote a product or brand.

Testimonials

Endorsements from satisfied customers or celebrities to build credibility.

Product Characters

Fictional or animated figures used to represent a brand or product.

Comparison of Product

Comparing a product to competitors to highlight its advantages.

Repetition

Repeated exposure to a message to reinforce brand recognition.