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Terms and definition for Advertising Techniques
Basic Appeals
Appeals to emotions, needs, or desires (e.g., happiness, security) to attract consumers.
Attention-Getting Headlines
Headlines designed to immediately grab attention and spark interest.
Slogans
Short, memorable phrases used to promote a product or brand.
Testimonials
Endorsements from satisfied customers or celebrities to build credibility.
Product Characters
Fictional or animated figures used to represent a brand or product.
Comparison of Product
Comparing a product to competitors to highlight its advantages.
Repetition
Repeated exposure to a message to reinforce brand recognition.
