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Psych research aims to
describe, explain and predict
two approaches are
inductive (generate new theories) and deductive (test existing theories)
operationalisation
turning abstract concepts into concrete variables we can measure/manipulate
categorical/nominal variables
type/kind of thing, gender, religion
ordinal
categorical variables with meaningful order - customer satisfaction
continuous variables
can take on any value within a range - height, anxiety level, age
internal variable
equal intervals between values, no true 0 - temperature
ratio variable
equal intervals, true 0 - age, height, weight
nuisance variables
nuisance affect DV
affect DV
confounding variables
affect IV and DV