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perception
the process of organizing and interpreting sensory information, allowing us to recognize meaningful objects and events
sensation
the process by which our sensory receptors and nervous system receive and represent stimulus energies from our environment
bottom-up processing
begins with sensory input, building perception from the smallest pieces of sensory information (like a puzzle)
top-down processing
uses prior knowledge, expectations, and experiences to interpret sensory information
schemas
mental frameworks (or mental "file folders") that help organize and interpret information. We have schemas for people, objects, and events that shape our perceptions
perceptual set
a readiness to perceive things a certain way, based on expectations, emotions, or cultural background
context & culture
external factors that can affect perception
Gestalt psychology
focuses on how people naturally organize sensory information into meaningful wholes.
figure-ground
distinguishing an object (figure) from its background (ground)
grouping principles
stimuli are perceived as being in meaningful groups
proximity
objects placed close to each other are perceived as a single group, while items spaced farther apart are seen as separate
similarity
the human brain naturally groups items that share visual traits—such as color, shape, size, or orientation—into a single, related set
closure
the brain fills in gaps to see a complete object
attention
the mental focus on specific stimuli while ignoring others
selective attention
focusing on one thing among other distractions
Cocktail Party Effect
ability to focus on a single conversation in a noisy room
inattentional blindness
failing to notice visible objects when attention is directed elsewhere
change blindness
failing to notice changes in the environment
visual perception
the process of interpreting visual information from our environment
depth perception
the ability to perceive the world in three dimensions and judge distances
Visual Cliff
a classic experiment used to test infants' depth perception by placing them on a platform with a "drop" covered by clear glass
binocular cues
depth cues that require both eyes to work together
retinal disparity
the difference between images in the left and right eyes; the brain uses this difference to calculate depth
convergence
as objects get closer, our eyes turn inward. The brain interprets this muscle movement as a cue for depth
monocular cues
depth cues that can be seen with just one eye
relative size
objects that appear smaller are perceived as farther away
interposition
when one object overlaps another, it's perceived as closer
texture gradient
objects with finer details are seen as closer
relative clarity
hazy or blurry objects seem farther away than clearer objects
linear perspective
parallel lines appear to converge in the distance, like railroad tracks
perceptual constancies
recognizing objects as constant despite changes in lighting, distance, or angle
color constancy
we perceive colors as stable even when lighting changes
shape constancy
objects maintain the same shape despite changes in viewpoint
size constancy
an object appears the same size even as it moves closer or farther away
perceptual adaptation
in vision, the ability to adjust to an artificially displaced or even inverted visual field
apparent motion
perception of movement when there is none
stroboscopic movement
quick succession of slightly different images that appear to move, like a flipbook or movie frames
phi phenomenon
lights blinking on and off in sequence, creating the illusion of movement
autokinetic effect
a stationary point of light appears to move in a dark room because of minor eye movements
perceptual adaptation
the brain's ability to adjust to altered sensory environments
cognition
all the mental activities associated with thinking, knowing, remembering, and communicating
metacognition
cognition about our cognition; keeping track of and evaluating our mental processes
concept
a mental grouping of similar objects, events, ideas, or people
prototype
a mental image or best example of a category; easy and quick method for sorting items into categories
assimilation
interpreting new experiences in terms of existing schemas
accomodation
adapting our current understandings (schemas) to incorporate new information
divergent thinking
expanding the number of possible problem solutions; creative thinking that brances out in different directions
convergent thinking
narrows the available problem solutions to determine the single best solution
executive functions
high-level mental processes that help us plan, prioritize, and control impulses
algorithm
a methodical, logical rule or procedure that guarantees solving a particular problem
heuristic
a simple thinking strategy that often allows us to make judgments and solve problems efficiently; usually speedier but also more error-prone than algorithms
representativeness heuristic
judging the likelihood of things in terms of how well they seem to represent, or match, particular prototypes; may lead us to ignore other relevant information
availability heuristic
estimating the likelihood of events based on their availability in memory; if instances come readily to mind (perhaps because of their vividness), we presume such events are common
mental set
a tendency to approach a problem in one particular way, often a way that has been successful in the past
priming
the activation, often unconsciously, of certain associations, thus predisposing one's perception, memory, or response
framing
the way an issue is posed; how an issue is framed can significantly affect decisions and judgments
nudge
a subtle alteration in how choices are presented to individuals (choice architecture) that predictably influences their behavior without restricting their freedom of choice or altering economic incentives
Gambler's Fallacy
the belief that the odds of a chance event increase if the event hasn't occurred recently
Sunk-Cost Fallacy
sticking with a bad choice because you've already invested time, money, or effort
functional fixedness
the tendency to think of things only in terms of their usual functions; an impediment to problem solving
insight
the sudden realization of a problem's solution without going through a gradual process of trial and error
intuition
an effortless, immediate, and automatic feeling or thought, contrasted sharply with explicit, conscious reasoning
overconfidence
the cognitive bias where people overestimate the accuracy of their knowledge, judgments, and abilities, making them more certain than they are correct
belief perseverance
the cognitive bias where people continue to hold onto an initial belief even after the evidence supporting it has been completely discredited or proven wrong
creativity
the ability to come up with novel and useful ideas without being blocked by biased thinking
encoding
how information is transformed into a format (neural code) for storage
storage
the process of retaining encoded information over time
retrieval
the process of getting information out of memory storage
mnemonic devices
memory tricks that enhance memory coding
semantic encoding
processing information based on its meaning or by making it personal
self-reference effect
tendency to better remember information relevant to ourselves
spacing effect
distributed practice over at least 3 days
chunking
putting items into meaningful groups
hierarchies
chart of related concepts showing their relationship
method of loci
associating familiar places with info to memorize in a list or speech
primacy effect
tendency to remember words at the beginning of a list especially well
recency effect
tendency to remember words at the end of a list especially well
serial position effect
our tendency to recall best the last and first items in a list
memory
the process of taking in information, storing it, and retrieving it later when needed
sensory memory
fleeting memory that is forgotten unless you pay attention to it
iconic
fleeting visual memory; 100-200 milliseconds
echoic
fleeting auditory memory; 3-4 seconds
short-term memory (working memory)
always taking in new information & retrieving information from LTM; up to 20-30 seconds; unless repeated through maintenance rehearsal
central executive
working memory has auditory & visual paths
visuospatial sketchpad
a memory component that briefly holds information about objects' appearance and location in space.
phonological loop
the part of working memory that holds and processes verbal and auditory information
maintenance rehearsal
practice of saying some information to be remembered over and over in one's head in order to maintain it in short-term memory
sequential processing
the processing of one aspect of a problem at a time; used when we focus attention on new or complex tasks
parallel processing
the processing of many aspects of a problem simultaneously; the brain's natural mode of information processing for many functions, including vision
long term memory (LTM)
where memories are stored for extended periods
effortful processing
encoding that requires attention and conscious effort
automatic processing
unconscious encoding of incidental information, such as space, time, and frequency, and of well-learned information, such as word meanings
explicit/declarative memory
memories consciously recalled
episodic memory
memories of personal experiences
semantic memory
memories of general facts
implicit/nondeclarative memory
unconscious memories that influence behavior
procedural memory
a type of implicit memory that involves motor skills and behavioral habits
classical conditioning
a learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone
prospective memory
remembering to do things in the future
long-term potentiation (LTP)
the neural basis of memory; it is the long-lasting enhancement in signal transmission between 2 neurons, after repeated stimulation