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Three economic agents
consumers, producers and government
Economics
The study of real people making real choices in messy, real-world contexts- so certainty is much harder to achieve
Micro economics
The study of choices made by individual consumers and producers in specific markets.
Macro economics
The study of the economy as a whole - national performance, government policy and international.
Scarcity
Limited resources unable to satisfy unlimited wants
choice
Because resources are scares; decsions must be made between competing alternative. Every. choice has an opportunity cost.
Efficiency
Getting the most useful output from limited inputs, so resources aren’t wasted.
Equity
Fairness in how the benefits of economic activity are shared. (Not the same as equality.)
Economic wellbeing
More than income- includes scarcity, meeting basic needs and quality of life over time.
Sustainability
Meeting today’s needs without compromising future generations’ ability to meet theirs.
Change
The economic world constantly shifts- economist track change over time, not just fixed levels
Interdependence
No economic factor stands alone - households, firms, governments and nations all affect one another.
Intervention
Government action in markets used when markets alone fail to meet society’s goals.