100-101: Meta Certified Digital Marketing Associate

WhatsApp & Messenger

Which 2 Meta solutions can help a business communicate privately and instantly with its customers

placement type, platforms, one

2 benefits of Meta products’ interconnectivity: Optimize ad campaigns by _______ & manage ad campaign across _______ from ____ interface

2 ways to grow a Page audience and engagement

Boosting a post and creating a group

2 Messenger replies Meta recommends when a business is unavailable

Instant replies & away messages

sponsored

How will an ad be labeled in Feed?

Meta ad

What should you create if wanting to set a maximum bid amount for individual actions like link clicks and landing page views?

Awareness

A new restaurant wants to increase recognition by showcasing what makes the restaurant unique. Which objective should the restaurant use ot reach its business goals?

Recall seeing an ad

What action would a business want its customers to take if it selects Awareness as its campaign objective?

Conversions API and Meta Pixel

Which tools should be used to improve the performance and measurement of a website’s ad campaigns?

Advantage+ placements

Advertiser wants to maximize the reach of its ads in the most cost efficient manner. Which placement options should the advertiser enable?

Anonymizes and protects user info

What is the purpose of Meta’s process of hasing user data?

Ads manager

Where can an advertiser create a campaign?

Campaign or ad set level

Which levels can an advertiser make changes to ad budgets?

Ad set level

What level in Ads Manager would a business choose their ad placements?

In Ads Manager, what level is ad scheduling enabled?

Ad set level

Leads

A retailer hosts an in-person launch event where attendees receive 30% off orders. In order to determine who may be interested in this offer, the retailer seeks to create a campaign that receives contact information on the Facebook App. Which advertising objective should the retailer select?

Reach

An advertiser wants to maximize the number of people who see an ad. Which optimization should this advertiser use?

Awareness

A business wants to offer a 20% discount product promotion and its primary goal is to show its ads to the maximum number of people. Which campaign objective should the business choose?

Leads

A car manufacturer is releasing a new model. The manufacturer wants to create as many test drives as possible by reaching potential buyers on Facebook and Instagram. The marketing team decides to create a campaign to receive email addresses of potential buyers. Which campaign objective should the manufacturer use?

Lookalike audience

A brands needs to create an ad to reach people similar to their website visitors. Which type of audience should this brand use to accomplish their goal?

Carousel

Goal is to use a single ad to show examples of work from past clients, including many pictures and headlines. Which ad format can the advertiser use to meet these requirements?

Use captions, text, and images so that the video is understood when muted

Video best practices

Collection

A small art shop wants to sell its holiday cards online by generating visits to each product page on its website. Which ad format?

Average

The daily budget spend when running ads is the ________ amount that an advertiser is willing to spend per day over the duration of the campaign

To control overall spend

When should an advertiser use a lifetime budget?

Reach & Link Clicks

An advertiser wants to forecast results for its traffic campaign using the estimated daily results tool. Which 2 predictions can the advertiser make using this tool?

Ads, amount spent

A company is delivering multiple ad sets and ads within a single campaign. The company wants to know the amount spent on a specific ad. This can be found in the ____ tab within Ads Manager in the _____ column

Impressions

Which metric measures the number of times an advertiser’s ads were on screen for a target audience?

Increased number of people watching at least 15 seconds of the video

A business published a campaign with a 20 second video using the Awareness objective and the ThruPlay optimization. What will Thruplay optimize for?

Reels

Which type of short-form experience is made by creators on Facebook and Instagram

Reach new customers

How does Facebook help business increase sales?

Facebook Page Inbox & Business Suite

2 ways businesses can reply privately to customer messages:

The overall limit on the amount of money an ad account can spend

What is an account spending limit?

shorten ad, vertical

Branding advertiser wants to start running ads on Facebook. The advertiser has a TV ad with an emotional message to connect with customers and TV ad lasts 30 seconds. What is the best creative approach to run this campaign? Emphasize to make video ad _____

Ads on Facebook

A brand wants to use a video to reach a wider audience and generate website visits. Which of the following options would provide the best results?

Increased event matching, improve measurement

Implementing the Conversions API in addition to the Meta Pixel has 2 benefits; reducing cost per action due to ________ and ________ of ad performance

Website

Advertiser needs to have _____ before implementing a Meta Pixel.

Impressions….+?

What can an ad account be charged for on Facebook?

COPPA

Which data protection law was specifically designed to protect children?

Create campaigns with multiple ads

Benefit of using Ads Manager to create ads, rather than boosting a post directly from a business Page?

Ad

Where in Ads Manager can a business select different creative assets for specific placements?

The same ad set, Advantage+ placement

What is recommended when using multiple creative formats such as image and video assets in one campaign? Create all ads within _____ and use ______.

Ad

Only level within a campaign where a budget cannot be specified?

Sales

A business wants to generate purchase actions on its website. Which campaign objective should the business select?

Awareness & Sales

Which 2 ad objectives are appropriate for a fashion ecommerce brand that is launching an online personal shopping experience; the retailer wants to share the experience with as many people as possible and encourage them to take advantage of this new offer.

New, custom, and lookalike

3 types of audiences that can be created in Ads Manager?

Custom audience

Which option is best to reach existing customers?

“or” statements to detailed targeting

Adding _______ would further expand an audience’s size.

Slideshow

Company has a collection of pictures from their recent posts and wants to automatically stitch them together to make a video ad. Which ad format should they use?

Daily budget

Which type of budget should an advertiser select if htey know the average amount they are willing to spend on a specific ad set per day?

Ad set schedule

Which advanced scheduling option is available when a lifetime budget is selected?

Turn on Advantage campaign budget

What should this business do to improve delivery? They recently started delivering a new campaign that contains multiple ad sets. The total budget is split equally between all the ad sets. The business notices that only one ad set is able to achieve sufficient reach while the others are neither consuming its entire budget nor achieving sufficient reach.

Ad recall lift

Which optimization for ad delivery should be chosen for an advertiser using the awareness objective that is wanting to maximize the total number of people who will remember seeing their ads?

Conversions

Which KPI should this company use to evaluate campaign success? They are retargeting people who have seen products on their website using the Sales objective and their Catalog on Facebook.

Leads

A window washing company delivers a campaign to generate sign-ups for its email marketing. Which metric should the company use to evaluate the success of the campaign?

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