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Why new business ideas come about
changes in technology
Changes in consumer wants
Existing products becoming obsolete
How new ideas come abouts
original ideas (invention)
Adapt existing products/ideas (innovation)
Risks
business failure
Financial loss (personal funds that have been invested
Lack of security
Rewards
business success- sense of achievement
Profit / financial
Independence
The purpose of business activity
to provide goods and services
To meet customers needs
To add value
How can you add value
convenience
Branding
Quality
Design
USP
Entrepreneur
Someone who demonstrates enterprise by being initiative and taking risks.
Entrepreneur roles
making decisions
Take risks
Organise resources