UNIT 4: MANAGING ACROSS CULTURE

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Last updated 9:15 AM on 7/31/26
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21 Terms

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glocalization
a combination of globalization and localization --> describe a product or service that is developed and distributed globally but is also adjusted to accomodate the user or consumer in a local market
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culture
complex sytem of values, traits, morals and customs shared by a society
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context
refers to the stimuli, environment, or ambience surrounding an event
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the Lewis Model
divides humans into 3 clear categories, based on behaviour (linear-active, multi-active, and reactive)
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High-context culture
a culture by which the rules of communication are primarily and dominantly transmitted through the use of contextual elements (form of body language, social/familial status, tone of voice...) --> rules are not explicitly written or stated
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Low-context culture
a culture whereby most communications take place through verbal language and rules are directly written out or stated
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power distance
the distribution of power among individuals within a culture and how well unequal levels of power are accepted by those with less power
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individualist
someone who believe that personal growth is more important
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universalist
people believe that rules apply to everyone
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collectivist
believe that group is more important than individuals
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particularist
believe friendship, personal relationships are more important than rules and regulations
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business culture
the way that companies in general behave, business is done in a particular place
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company/corporate culture

the way a particular company works and the things that its employees believe are important

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long-hours culture
where people are expected to work long time each day
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macho culture
values typically associated with men
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sales culture
selling is seen as the most important thing in the org > other activities
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learning culture
learning and innovation are seen as important
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confrontation

a face-to-face disagreement or argument

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improvise

to do something when necessary without having already planned it

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compromise
reducing demands or changing opinions in order to agree
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lose face
to be humiliated or disrespected in public