TERMINOLOGIES FLASHCARDS

Key Performance Indicator; measurement used to evaluate performance 

KPI

A measurable piece of data 

Metric

Screen showing important data in one place 

Dashboard

Data used to understand performance 

Analytics

How well something is achieving its goal 

Performance

Visitors coming to a website/page 

Traffic

Number of times users click 

Clicks

Number of times content is viewed 

Views

Percentage of people interacting with content 

Engagement Rate 

Percentage of users completing a desired action

Conversion Rate

Rate at which something increases over time 

Growth Rate

Product posted for sale 

Listing

Unique code used to identify a product 

SKU

Products available to sell 

Inventory

Name/title of the product 

Product Title

Details about the product 

Product Description

When a desired action is completed 

Conversion

Percentage of visitors who convert 

Conversion Rate

Encouraging a customer to buy a higher-value option 

Upselling

Suggesting related products 

Cross-selling

Actions people take on your content 

Engagement

Number of unique people who saw your content 

Reach

Total number of times content was displayed 

Impressions

Person who follows an account/page 

Follower

People who see or are targeted by your content 

Audience

Results achieved without paid advertising 

Organic

Anything you publish online 

Content

Published social media content 

Post

Text written with a post 

Caption

Call to Action; tells people what to do 

CTA

Referencing another account using @ 

Mention

Identifying a person, page, or product 

Tag

Reposting content to another audience 

Share

SEO

Search Engine Optimization 

Words customers search for 

Keyword

The actual phrase a person enters 

Search Term

Finding useful search terms 

Keyword Research

Position of a result in search 

Ranking

SERP

Search Engine Results Page 

Longer, more specific search phrase 

Long-tail Keyword

Improving a title for search and customers 

Title Optimization

Potential customer 

Lead

Person who may become a customer 

Prospect

Person who purchases 

Customer

Customer asking for information 

Inquiry

Contacting a customer again 

Follow-up

Process of finding potential customers 

Lead Generation 

Turning a lead into a customer 

Lead Conversion

Keeping existing customers 

Customer Retention

Getting new customers 

Customer Acquisition

Problem or need experienced by a customer 

Pain Point

Reason why customers should choose your product 

Value Proposition

Reason why customers should choose your product 

Social Proof

Tasks performed automatically by software 

Automation

Automated system that communicates with customers 

Chatbot

Series of automated or organized steps 

Workflow

CRM

Customer Relationship Management system 

Process of moving someone from prospect to customer 

Funnel

Page designed for a specific marketing goal 

Landing Page

Advertising to people who previously interacted with your business 

Retargeting

Re-engaging people who previously showed interest 

Remarketing

Comparing two versions to see which performs better 

A/B Testing

Tailoring content to a specific customer/audience 

Personalization