1.1.2 Market research

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4 Terms

1
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What is product orientation

What is the main problem

The focus on the characteristics of a product rather than the needs of a consumer

Overtime the product may move further and further away from what consumers are looking for

2
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What is market orientation

One benefit

An approach that focuses on the needs of the customer and uses this info to design products to meet these needs

A valued brand image as products are very desirable to consumers

3
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Methods of primary research

Surveys

Observations

Interviews

Focus groups

4
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