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11 Terms
1
Consumer
One who, or that which, consumes; as, the consumer of food.
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2
Consumer Behavior
The study of processes involved when individuals or groups select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and wants.
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3
Pre-purchase
The phase before a consumer decides to make a purchase.
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4
Purchase
The action of buying products or services.
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5
After-purchase
The phase following the completion of a purchase.
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6
Perception
The process of organizing and interpreting sensory information.
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7
Self-awareness
The capacity to recognize oneself as an individual separate from the environment and other individuals.
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8
Mirror Self Recognition
The ability of an animal or human to recognize themselves in a mirror.
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9
Persuasion
The process of convincing someone to do or believe something.
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10
Situational Influence
The effects of situational factors on consumer decision making and behavior.
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11
Emotional Response
A reaction that involves feelings that can affect consumer behavior.
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