3.0 Popular Culture and Consumerism

Lumbera

According to ___, popular literature as a commodity intended for a mass market was seen to pose a threat to serious artistic work.

Editors were more interested in sales rather than aesthetics

Why did Lumbera, cited in Garchitorena (2015), think that mass market pose a threat to a serious artistic work?

Michael Baylosis, Philippine Daily Inquirer

Who wrote “Why Pop Culture Matters?”?

17.7 million

The premiere of Game of Thrones final season drew an audience of ___

P200 million

“Avengers: Endgame,” the 22nd film in the vast Marvel universe that took 11 years to completely unravel in cinemas. In the Philippines alone, its premiere earned over ___, with 24-hour screenings in certain cinemas

Quezon City

Taylor Swift’s lead single, “Me!”, according to Spotify analytics, was streamed the most in __!

third largest demographic

The Philippines was named as Swift’s___, after the United States and the United Kingdom.

Homecoming

Beyoncé, who also has a legendary following, released a documentary film, “___,” on Netflix featuring her Coachella performance. It is predicted to earn an Emmy nomination.

conditioned to consume

We are ___ what “should be” watched, listened to or read.

lower class

It is interesting to trace the trajectory of pop culture—how in centuries past, it was associated with the ___and was utterly distinguished from the fine arts.

Industrial Revolution

The ___, however, ushered in the rise of a working class that had disposable income for entertainment and recreation.

technological advancements

Fueled by ___in cinema, television and radio, the masses gained more access to the arts.

internet , social media

Today, with __and __, pop culture has greatly defined our experiences.

consumerism, commercialism

pop culture still gets a bad rep, mainly for being often associated with ___and __

Luke Buckmaster

___of The Daily Review, wrote that the “Avengers” films “are elephantine slabs of advertising” and that they fit snugly into our age of brand management.

Buckmaster

__quoted the late great film critic Pauline Kael, who commented on the commercialization of movies in the 1960s: “We are reaching the point at which the purveyors don’t care about anything but how to sell and the buyers buy because they don’t give a damn. When there is no respect on either side, commerce is a dirty word.”

Furman Daniel and Paul Musgrave

A study by__ published in 2017, “Synthetic Experiences: How Popular Culture Matters for Images of International Relations,” concluded that pop culture serves as “synthetic experiences” that can shape our beliefs or even displace established knowledge.

Michael Baylosis

For __, pop culture embodies our experiences, aspirations and desires. It is not perfect art, but it can serve as a platform for very fine ideas and craftsmanship.

Nestor U. Torre, Philippine Daily Inquirer

Who wrote “Ties and tenets of local TV’s new Teleserye Culture”?

Teleseryes

They have radically altered the entire complexion and makeup of local television, to the great prejudice of other program types, which should be adequately represented on the TV spectrum for the industry to live up to its promise to provide the viewer with balanced programming that positively impinges on his entire person

Industry and government overseers do a poor job of upholding viewers’ rights.

Why are they allowed to get away with it?

They don’t know their rights—or don’t care enough to uphold them

So, why do viewers take it with nary a peep of protest?

teleserye glut

The__ has become so pervasive and overwhelming that it’s created a new pop-cultural phenomenon, which we’re dubbing our very own Pinoy Teleserye Culture

teleserye culture

Worse, __has made negative motives and hidden agendas “interesting” instead of reprehensible.

boring

Decent, “ordinary” people are now regarded as __, and viewers are much more strongly attracted to scandalous characters and outrageous conflicts