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microeconomic statement
Macro Statements
normative economic statement
A statement that reflects an opinion, which cannot be proved or disproved by reference to the facts; "what ought to be"
positive economic statement
A statement that can be proved one way or another (not necessarily true); "what is"
3 questions of economics
1. What to produce?
2. How to produce?
3. For whom to produce?
opportunity cost
the most desirable alternative given up as the result of a decision
absolute advantage
the ability to produce a good using fewer inputs than another producer (can have in both goods)
comparative advantage
the ability to produce a good at a lower opportunity cost than another producer (can only have in one of the goods)
surplus
quantity supplied is greater than quantity demanded; price too high; prices fall as sellers lower them to PE
shortage
quantity demanded is greater than quantity supplied; price too low; buyers bid up prices or sellers raise prices until price is PE
market equilibrium (market clearing price)
quantity supplied = quantity demeanded
SSSSS method
1. Start
2. Search
3. Shift
4. Slide
5. Settle
Elastic demand curve
tend to be flatter
consumers are responsive t price changes
greater than 1
inelastic demand curve
steep
consumers not very responsive to price changes
less than 1
unitary elastic demand
The percentage change in quantity demanded is equal to the percentage change in price. Therefore, the elasticity of demand is equal to 1.
perfectly inelastic demand
demand in which quantity demanded does not respond at all to a change in price
-straight up and down
perfectly elastic demand curve
a horizontal line reflecting a situation in which all prices are the same
-horizontal line
Total Revenue (TR)
=Price x Quantity
(area of box at different prices)
Total Revenue Test
if you raise prices demand goes down
-measures elasticity by comparing total revenues
If D is inelastic raising prices causes
Total Revenue to increase and cost to decrease = profit increase
If D is elastic lowering prices causes
Total revenue to increase but cost increase then cost is unchanged and profit increases
inelastic supply curve
<1, relatively steep, sellers' price sensitivity is relatively low.
elastic supply curve
>1, relatively flat, sellers' price sensitivity relatively high.
perfectly inelastic supply
"Mona Lisa supply curve"
straight up and down
perfectly elastic supply curve
a horizontal line reflecting a situation in which any price decrease drops the quantity supplied to zero; the elasticity value is infinity
Determinants of Demand
1. Substitutes (few=inelastic; many=elastic)
2. Habit/Need vs Want (H/N=inelastic; W=elastic)
3. Income % (small=inelastic; large=elastic)
4. Time (short=inelastic; long=elastic)
Determinants of Supply
1. Ease/cost of additional unit of production (easy=elastic; difficult=inelastic)
2. Time (short=inelastic; long=elastic)
price ceiling
gov sets price BELOW market equilibrium
-max legal price
-shortage
consequences of price ceilings
1. Shortages
2. Black markets
3. fewer market transactions
4. increased search costs
5. allocation not based on price
Price floor
gov sets price ABOVE market equilibrium
-minimum legal price
-surplus
consequences of price floors
1. Surplus
2. Illegal Hiring
3. Fewer market transactions
4. increased search cost
5. Allocation not based only on price (discrimination/favoritism)
profit maximization
firm must produce at a level where marginal revenue = marginal cost
-MR=MC
Revenue maximisation
point where the extra revenue from selling the last marginal unit
-MR=0
Income Elasticity
% change in quantity demanded / % change in income
income elasticity < 0
inferior good
income elasticity > 0
normal good
income elasticity > 1
luxury good
income elasticity < 1 but > 0
necessity
Cross Price Elasticity
% change in quantity demanded for good A/ % change in price for good B
if cross price elasticity > 0
goods are substitutes
if cross price elasticity < 0
goods are complements
if cross price elasticity = 0
goods are unrelated