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Social Thinking and People in Groups
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Social Cognition
The study of how people think about the world
Social Neuroscience
The study of how our social behaviour both influences and is influenced by the activities of our brain
Social Situation
 The people with whom we interact with every day
Frequently a stronger influence on behaviour than are a person’s characteristic
Create social influence
Social Influence
The process through which other people change our thoughts, feelings and behaviours and through which we change theirs
Kurt Lewin + Equation for Person-Situation Interaction
Behaviour = f(person, social situation)
Indicates that the behaviour of a given person at any given time is a function of both characteristics of the person and the influence of the social situation
Person-Situation Interaction
The joint influence of person variables and situational variables
Social Support
The perception or actuality that we have a social network that can help us in times of need + provide us with a variety of useful resources
Culture
 A pattern of shared meaning and behaviour among a group of people that is passed from one generation to the next
Individualism
Belief system that exalts freedom, independence, and individual choice as high values
Collectivism
Belief system that emphasizes the duties and obligations that each person has toward others
Attitude
A psycholoigcal tendency that is expressed by evaluating a particular entity with some degree of favour or disfavour
Attitude Object
A person, a product, or a social grouo
Attitude Strength
The importance of an attitude, as assessed by how quickly it comes to mind
Principle of Attitude Consistency
For any given attitude object, the ABCs of affect, behaviour and cognition are normally in line with each other
Theory of Planned Behaviour
The relationship between attitudes and behaviour is stronger in certain situations, for certain people and for certain attitudes
Self-Monitoring
Individual differences in the tendency to attend to social cues and to adjust one’s behaviour to one’s social environment
High Self-Monitors
Those who tend to attempt to blend into the social situation in order to be liked
Low Self-Monitors
Those who are less likely to attempt to blend into the social situation in order to be liked
Expert Communicators
Perceived as trustworthy because they know a lot about the product they are selling
Sleeper Effect
Attitude change that occurs over time
Spontaneous Processing
Direct, quick, and often involves affective responses to the message
Thoughtful Processing
Controlled + involves a more careful cognitive elaboration of the meaning of the message
Thoughtful Message Processing
When we think about how the message relates to our own beliefs and goals + involves our careful consideration of whether the persuasion attempt is valid or invalid
Forewarning
Giving people a chance to develop a resistance to persuasion by reminding them that they might someday receive a persuasive message, and allowing them to practice how they will respond to influence attempts
Inoculation
Building up defences against persuasion by mildly attacking the attitude position
Psychological Reactance
 A reaction to people, rules, requirements, or offerings that are perceived to limit freedoms
Subliminal Advertising
Occurs when a message, such as an advertisement or another image of a brand, is presented to the consumer without the person being aware that a message has been presented
Ostracism
Being excluded and ignored by others
Social Comparison
The process of contrasting one's personal qualities and outcomes, including beliefs, attitudes, values, abilities, accomplishments, and experiments, to those of other people
Social Identity Theory
A theoretical analysis of group processes and intergroup relations that assumes groups influence their members' self-concepts and self-esteem, particularly when individuals categorize themselves as group members and identify with the group
Collective Self-Esteem
Feelings of self-worth that are based on evaluation of relationships with others and membership in social groups
Mark Leary’s Sociometer Model
A conceptual analysis of self-evaluation processes that theorizes self-esteem functions to psychologically monitor of one's degree of inclusion and exclusion in social groups
Social Facilitation
Improvement in task performance that occurs when people work in the presence of other people
Teamwork
The process by which members of the team combine their knowledge, skills, abilities, and other resources through a coordinated series of actions to produce an outcome
Group Polarization
The tendency for members of a deliberating group to move to a more extreme position, with the direction of the shift determined by the majority or average of the members' predeliberation preferences
Group Development Stages
Forming, Storming, Norming, Performing, Adjourning
Blatant Biases
Blatant biases are conscious beliefs, feelings, and behaviour that people are perfectly willing to admit, are mostly hostile, and openly favour their own group
Social Dominance Orientation
Describes a belief that group hierarchies are inevitable in all societies and are even a good idea to maintain order and stability
Preferred arrangement of groups with some on top and some on the bottom
Right-Wing Authoritarianism (RWA)
Endorses respect for obedience and authority in the service of group conformity, focuses on groups competing frameworks
Implicit Association Test
An implicit attitude test that assesses a person's automatic associations between concepts by measuring the response times in pairing the concepts
Automatic
A behaviour or process has one or more of the following features: unintentional, uncontrollable, occurring outside of conscious awareness, awareness, and cognitively efficient
Self-Categorization Theory
Develops SIT's point that people categorize themselves, along with each other into groups, favouring their own group
Aversive Racism
Unexamined racial bias that the person does intend and would reject, but that avoids inter-racial contact
Stereotype Content Model
Shows that social groups are viewed according to their perceived warmth and competence