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focal point
The point in an artwork that draws the viewer's attention and creates visual interest.
background
how does it aid the rest of the image?
balance/symmetry
harmony or clash?
perspective
how does perspective affect the reader?
proximity
relationship between elements
style
emotions envoked/ emotional appeal
colour/typography
colour conveys mood, style and tone
Strapline
heading on magazine (top of page)
Masthead
name of magazine
direct mode of address
main image/ thing to get reader interested
cover lines
contents
main cover line
main content
symbols
objects that stand for bigger concepts
exaggeration
physical features on people or things to make a point
labelling
labels to make it clear, what is self-explanatory
analogy
comparison between two unlike things
irony
difference between ways things are and should be
call to action
what the readers are being asked to do
idealisation
making something perfect & better than reality
symbolism
communication, the message
bandwagon effect
people do this so you should too
glittering generalities
words that sound good, but have no definite meaning
plain folks
ordinary people are “on their side”
name calling
insulting labels directed at a person or group
bait & switch
attraction to an idea and then encouraged by another
card-stacking
one-sided information
rhetorical questions
leaves readers engaged in speech
tricolons
messages & words remembered best in groups of three
anaphora
repetition of sentence starters
hyperbole
exaggerating the point
metonymy
substituting name of thing for an attribute
alliteration
adds poetic quality to speech
amplification
point are repeated a second time with greater emphasis
repetition
memorable
nostalgia
calming to see something familiar
storytelling
narrative of product: relatable, engaging
pathos
appeal to emotions
testimonial
using a popular figure to sell something
snob appeal
association with a product makes you special
news reports
at front of newspaper, factual, formal & neutral
feature articles
issues in more depth, opinionated, less formal, personal
editorials
inform or entertain, own style, informal language
tabloid
basic vocab & sentences, sensationalised, gossip
broadsheet
more complicated vocab & sentences, formal, important news
navigation menu
menu of different pages that makes up the website
header
top section, logo branding info, how to get around the page
banner
advertising, title of what the page is about
footer
privacy policies, other navigation features
sidebar
subsections of things that we can look at
call to action buttons
buttons where creator wants readers to do something
hyperlinks
links to other sources, documents…
logo
represents and missions the purposes of the brand
images and icons
visual images
lead-in
short text that adds detail to title, frames information
headings
break-down of information
visual pathways/story
infographics read in sequence, pathway guides reader
blocks/colour/negative space
makes information stand out, engages reader
icons/symbols
graphic representation
pictograms/charts/maps
visualisation of information