English A paper 1

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focal point

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The point in an artwork that draws the viewer's attention and creates visual interest.

background

how does it aid the rest of the image?

balance/symmetry

**harmony or clash?**

perspective

how does perspective affect the reader?

proximity

relationship between elements

style

emotions envoked/ emotional appeal

colour/typography

colour conveys mood, style and tone

Strapline

heading on magazine (top of page)

Masthead

name of magazine

direct mode of address

main image/ thing to get reader interested

cover lines

contents

main cover line

main content

symbols

objects that stand for bigger concepts

exaggeration

physical features on people or things to make a point

labelling

labels to make it clear, what is self-explanatory

analogy

comparison between two unlike things

irony

difference between ways things are and should be

call to action

what the readers are being asked to do

idealisation

making something perfect & better than reality

symbolism

communication, the message

bandwagon effect

people do this so you should too

glittering generalities

words that sound good, but have no definite meaning

plain folks

ordinary people are “on their side”

name calling

insulting labels directed at a person or group

bait & switch

attraction to an idea and then encouraged by another

card-stacking

one-sided information

rhetorical questions

leaves readers engaged in speech

tricolons

messages & words remembered best in groups of three

anaphora

repetition of sentence starters

hyperbole

exaggerating the point

metonymy

substituting name of thing for an attribute

alliteration

adds poetic quality to speech

amplification

point are repeated a second time with greater emphasis

repetition

memorable

nostalgia

calming to see something familiar

storytelling

narrative of product: relatable, engaging

pathos

appeal to emotions

testimonial

using a popular figure to sell something

snob appeal

association with a product makes you special

news reports

at front of newspaper, factual, formal & neutral

feature articles

issues in more depth, opinionated, less formal, personal

editorials

inform or entertain, own style, informal language

tabloid

basic vocab & sentences, sensationalised, gossip

broadsheet

more complicated vocab & sentences, formal, important news

navigation menu

menu of different pages that makes up the website

header

top section, logo branding info, how to get around the page

banner

advertising, title of what the page is about

footer

privacy policies, other navigation features

sidebar

subsections of things that we can look at

call to action buttons

buttons where creator wants readers to do something

hyperlinks

links to other sources, documents…

logo

represents and missions the purposes of the brand

images and icons

visual images

lead-in

short text that adds detail to title, frames information

headings

break-down of information

visual pathways/story

infographics read in sequence, pathway guides reader

blocks/colour/negative space

makes information stand out, engages reader

icons/symbols

graphic representation

pictograms/charts/maps

visualisation of information