Mass Communication

Niche Nation

Purpose of Media Institutions

Niche Nation Vs. Media Instituations

Analog Vs. Digital Information Delivery (compatibility)

Individualism (as an idea) and Era of Communication

Gatekeeper

Convergence (1)

Convergence (2)

Media Consumer

Media Producer

Media Citizen

Mass Communication

Process of designing cultural messages and stories and delivers them to large and diverse audiences

Stages of Media Literacy (Critical Process)

Low Culture

Culture that is associated with lower quality

Consensus Narratives

Media Portrayals Shape Value

Cultural Approach

Disinformation

Misinformation

Smartphones and Digital Divide

Web 1.0

First web browsers, growth of internet services

Web 2.0

Internet becomes interactive, shifting from a read only to a read-write system. Think wikis.

Web 3.0

Analog Vs. Digital Signals

Analog existed before binary code, digital media is manipulated more easily than analog

Original Motivation for Internet Development

Confirmation Bias

Surveillance Capitalism

Patriot Act

Filter Bubbles (Echo Chamber)

In-Game Advertising

Who is Activision Blizzard?

Gameplay

What significance does AAA have?

Children’s Internet Protection Act of 2000

Key Component of first video games

Most prevalent game distributors

Google and Apple play stores

Advergames

Video games created for promotional purposes

Kinetoscopes

Paved the way for movies

High Culture

Associated with “good taste” (Ex. Ballet, art museums, classic literature)