Media language

mediation

 When a message is made and communicated to an audience

encode

Producers sending a message through media

decode

The way a media message is interpreted

contexts

How the product is historically, economically and politically relevant

contemporary

When media is modern and relevant

media language

How a message is conveyed through media texts and images

codes

Signs that create meaning

conventions

Typical connotations of a code

denotation

What a code means literally

connotation

When a codes meaning is applied

semiotics

 A system that interprets meanings through analysis

signs

Images used to convey meaning

polysemic

A code that has multiple meanings

form

The type of media

genre

Similar media products are in the same genre (same conventions)

sub-genre

A smaller group of more specific media products (same conventions)

hybrid genre

When a product has a convention from two separate genres

technical codes

How equipment is used to convey a meaning

symbolic codes

The conventions and meanings

audio codes

Sound used to create meaning (diegetic and non-diegetic)

diegetic sound

Sound in a scene that can be heard

non-diegetic sound

Externally added sound