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Anaphora
The deliberate repetition of a word or a phrase at the beginning of successive sentences, clauses or lines.
Claim (In writing)
a deliberate statement or main point that expresses a writers position and must be proven with evidence and reasoning
Denotation
the literal explicit dictionary definition of a word, completely separate from any emotional or cultural associations.
Connotation
the emotional, cultural or implied meaning that a word carries beyond it’s strict literal definition.
ethos
an appeal to the writers credibility, character, and ethical authority to persuade an audience
hyperbole
a figure of speech that uses extreme exaggeration to make a point, show strong emotion or add humor
Logos
uses logical, reason, facts and structured argumentation to persuade an audience
paradox
a statement or situation that appears to self-contradict yet reveals a deeper, profound truth
pathos
appeals to the readers emotions
Rhetoric
the art of using language, structure, and style in creative writing to shape how readers interpret, feel and engage with a text.
Rhetoric Diamond
Audience, Situation, Word Choice, Purpose
Rhetorical Questions
a question asked to make or create a point rather than find an answer.
Rhetorical Situation
the set of circumstances, context, and environment that brings a piece of communication or text into existence.