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Ideology
A coherent set of beliefs about what a government should do on economic and social issues
American Draem
Belief that anyone can succeed through hard work. Conservatives stress personal effort; liberals stress unequal starting points.
Popular Sovereignty
The people are the source of government power
Social capital
Networks of trust and civic involvement (churches, clubs, volunteering) that help democracy function
Political spectrum
Left-to-right scale of political beliefs.
Major beliefs
Socialist: government ownership/control of major industries; large-scale redistribution.
Liberal: active government to reduce inequality; protect individual social liberties. Usually Democrat.
Conservative: small government, free markets, traditional values. Usually Republican.
Libertarian: minimal government in both economy and personal life.
Demographics
Measurable group traits (age, race, education, income, religion, region) that predict attitudes and voting.
Political polarization
Growing ideological and partisan gap; fewer true swing voters.
Democratic-leaning demographics
Groups that have historically tended to lean Democratic, including younger voters, racial minorities, and people with higher levels of formal education.
Republican-leaning demographics
Groups that have historically tended to lean Republican, including older voters, White evangelical Christians, and rural voters.
Voter Turnout
The percentage of eligible voters who participate in an election
High-turnout demographics
Older, more educated and higher income citizens generally vote at higher rate
Voting requirements/barriers
Rules such as registration requirements, voter id requirements, and election timing can affect partiricipation
Presidential voter turnout
Typicall around 60-65% of the voting eligible population.
Congressional/Midterm turnout
Typically around 40-50%; 2022 was about 46% of eligible voters
Local election turnout
Lower then presidential and midterm turnout, especially when held separately
Voter mobilization
Efforts to encourage people to register and vote
The base
A political part’s most loyal and reliable supporters.
Voter Registration
The process of officially signing up to be eligible to vote
Ticket Splitting
Voting for candidates from diffrent political parties int he same election
Political Efficacy
The belief that one’s politcal participation can influence government
Third parties
Political parties other then the two major U.S. parties
Electoral College
The system in which states select electors who formally choose thge president.
Winnter-take-all
A system where the candidate recieving most votes in a state gets all of that states electoral votes, except maine and nebraska.
Political socialization
The process through which people develop political values and beliefs
Evangelicals
Christians who generally emphasize personal faith, conversion, and the authoirty of the bible.
Fundamentalists
Religious believers who emphasize strict adherence to foundational religious teachings
Public Opinion
The collective views of the public on political issues and government
Polling
Surveying a sample of people to estimate public opinion
How candidates use polling
To identify voter concerns, shape campaign messages, and determine where to focus resources
Yes/no poll
A poll question that uses to basic answer choices such as yes or no
Range of answer poll
A poll that gives respondents multiple choices or a scale of responses
Education and political participation
Higher levels of education are generally associated with higher poltiical participation
Random sampling
Selecting peoplle so each member of the populatiuon has an equal or known chance of being chosen
Margin of error
The expecting range within which a poll’s result may differ from the true population value
Exit Poll
A survey of voters conducted immediately after they vote
Reading polls
Compare percentages, identify differences, and consider the sample size and margin of error
Voter turnout in other democracies
U.S. turnout is generally lower than in many of the other established democracies, although comparisons depend on how turnout is measured.
Factors leading to low turnout
Registration barriers, frquent elections, lack of political efficacy, weak interest, and inconveninet election timing can reduce participation
Voting requirement
States generally establish election rules while constitutional amendment prohibit certain restrictions on voting such as race, sex, failure to pay poll tax, and age for citizens 18+
Motor Voter Law
The national voter registration act of 1993 which made voter registration available through motor vehicle agencies and certain public agencies
Party line voting
Voting for candidates from the same political party across multiple races
Political Socialization
The process by which family, school, peers, media, and expereince shape political beliefs
Innacurate Presidential Polls/Predictions
Notable examples include 1948, 2016, 2020, when some major polls or forecasts differed a lot from eventual results
Prospective Issue Voting
Voting based on what a candidate promises to do in the future
Retrospective voting
Voting based on how voters believe a candidate or party performed in the past
Party identification
A persons psychological attachment to or identification with a political party
Political Particippation
Actions citizens take to influence government, such as voting, campaigning, protesting, or contacting officials.
Demographic political differences
Political preferences can very by age, race, gender, education, income, religion, and location
Primary election
An election used to select a partys candidate for the general election
General election
The election in which voters choose among candidates for public office
Midterm election
A congressional election held halfway through a presidents four year term
Presidential election
A nationwide election held every four years to select the president through the electoral college