Marketing with YouTube and TikTok

A set of flashcards covering key vocabulary and concepts related to marketing strategies on YouTube and TikTok.

YouTube

A video content hub with over 2.3 billion monthly users, allowing users to create and consume video content.

Prosumers

Consumers who both produce and consume content, particularly relevant to YouTube.

Mobile Devices

Account for 70% of total YouTube watch time.

YouTube Algorithm

Influences video suggestions based on video relevance, quality, watch time, and user interactions.

Keywords

Important for optimizing video title and description to improve search rankings on YouTube.

Channel Trailer

The first video that users see when visiting a YouTube channel, meant to introduce viewers to the brand.

TikTok

One of the fastest-growing social media platforms with 689 million monthly active users.

TikTok Algorithm

Determines video visibility based on user interactions, video information, and device settings.

Branded Hashtag Challenges

Encourages user-generated content and allows brands to engage users on TikTok.

In-Feed Video Ad

A video advertisement that auto-plays in a user's For You feed on TikTok.

TikTok Ads Manager

The platform used for conducting advertising on TikTok.

Content Strategy

Refers to the approaches used for creating and sharing videos effectively on social media platforms.

Engagement Rates

Measured by how long users watch videos, which impacts the success of content on platforms like TikTok.

Branded Effects

AR filters and lenses that enhance user interaction and brand engagement on TikTok.

Cost per Click (CPC)

The amount an advertiser pays for each click their ad receives.