Advertising

What is advertising?

The process of delivering a message about ideas, goods, and services, through the media.

How is advertising commonly done?

Through television, radio, internet, billboards, magazine, newspaper ads, t-shirts, and sides of buses.

What is the purpose of using Star Power in advertising?

To use celebrities to build trust among adults and influence children by emulating their heroes.

Why are cartoon characters used in advertisements?

To target children under the age of 13, making it easier for them to identify a product.

What advertising technique involves putting down other products?

Put Downs, which makes their product look better in comparison.

How are facts and figures used in advertising?

Companies often use or manipulate facts to portray their product favorably, which can sometimes distort the reality.

What is sex appeal in advertising?

The use of sexual imagery to attract attention, often unrelated to the product, typically aimed at men.

What role does repetition play in advertising?

It helps establish credibility and brand familiarity by getting people to remember a name brand.

What is the family technique in advertising?

It suggests that buying a product will lead to family happiness.

What is product placement?

When a product is visibly set within a television show, movie, or video game to promote it.

What is the bandwagon technique?

Making consumers feel they will be left out if they don’t have a product that everyone else is using.

How does excitement enhance advertising?

By making the product seem more exciting than it truly is with fast beats, loud music, and flashing images.

What is the role of intrigue in advertising?

To create curiosity by being cryptic or mysterious without revealing much about the product.

How is humor used in advertising?

To draw attention and engage audiences, though it must be well-suited to the target demographic.

What does the guilt technique in advertising aim to do?

To play on emotions to persuade consumers to buy a product, often seen in Public Service Announcements.

What are slogans in advertising?

Catch phrases or 'tags' that help consumers remember a brand.

How does music affect advertising?

Specific genres of music can appeal to different target audiences, affecting the perception of products.

What is the significance of the DeBeers advertising campaign?

It coined the phrase 'A diamond is forever' in 1947 and marketed diamonds as the symbol of true love.