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Face
The fundamental concept of an individual’s self worth or self-image
Positive face
Desire to be liked, approved of and appreciated
Negative face
Desire for freedom of action and freedom from imposition
Face Threatening Acts (FTA’s)
Actions that can damage either speaker’s or hearer’s face
Can threaten either positive or negative faces
Bald On-Record
Direct, clear communication
Used in emergencies or when face threat is limited
Example “Open the window”
Positive politeness
Addresses positive face needs
Using in-group identity markers
Showing interest/sympathy
Seeking agreement
Example: “Liz, darling, could you help me with his?”
Negative politeness
Addresses negative face needs
Being indirect
Using hedges
Being pessimistic
Showing deference
Example: “I don’t suppose there would be any chance of a cup of tea”
Off-record
Indirect communication that allows deniability - “It’s a bit cold in here”