Children as Consumers and Their Influence on Family Purchases

Flashcards covering key concepts from the lecture on children as consumers and their influence on family purchases.

What is the consumer socialization process in children?

It is the process by which children acquire skills, knowledge, and attitudes relevant to functioning as consumers in the marketplace.

At what age does the perceptual stage of consumer socialization begin?

The perceptual stage begins at ages 3-7.

What cognitive abilities develop during the analytical stage (ages 7-11) of consumer socialization?

Children develop a more sophisticated understanding of the marketplace and can compare products based on multiple attributes like price and quality.

What influences children's brand preferences and consumption patterns?

Parents, peers, media, and schools play key roles in shaping children's consumer behavior.

Which stage of cognitive development allows children to recognize brands and make requests based on sensory cues?

The perceptual stage (ages 3-7).

What marketing influences do children experience during the reflective stage (11-16 years old)?

Children develop a nuanced understanding of social and economic aspects of consumption influenced by peer groups and media.

In what product categories do children significantly influence family purchases?

Children influence family purchases particularly in food, clothing, and entertainment categories.

How do older children's decision-making skills differ from younger children's?

Older children become more systematic in decision-making, considering multiple factors and weighing alternatives.

What ethical concerns are raised in marketing to children?

Concerns include the vulnerability of children to marketing influences and the potential exploitation of their naivete for commercial gain.

What are some responsible marketing practices for children?

Encouraging responsible consumption habits, financial literacy, and promoting diversity and inclusivity in marketing messages.