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Demand
The willingness and ability of consumers to purchase a quantity of a good or service at a given price, in a given time period
Law of Demand
States that as the price of a good falls, the quantity demanded will normally increase
Supply
The willingness and ability of producers to produce a quantity of a good or service at a given price, in a given time period
Law of Supply
States that as the price of a good rises, the quantity supplied will normally increase
Market Power
The ability of a firm to raise and maintain price above the perfectly competitive level
Perfect Competition
A market structure where there are many small firms, producing identical products that are incapable of affecting the marker supply curve
Monopoly
A market structure where there is a single supplier of a good or service, thus having the power to influence the market supply and price
Oligopoly
A market structure where a few large firms dominate the industry
Non-collusive oligopoly
A form of oligopolistic market in which firms act independently, rather than colluding to act as a monopolist
Monopolistic Competition
A market structure where there are many firms, but each firm has only a small degree of market power
Allocative Efficiency
The socially optimal situation that occurs when resources are distributed in such a way that consumers and producers get the maximum possible benefit
Market Failure
Occurs when the free market fails to allocate resources in a way where community surplus is maximized
Asymmetric Information
Missing, unbalanced or incorrect information that exists when one economic agent has more information that the other in an economic transaction