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E-commerce
- Where business transactions take place via telecommunications networks, especially the internet.
- It consists of buying and selling goods and services over an electronic systems such as the internet and other computer networks.
Pull type
- Customization of products and services which provides competitive advantages to its implementers.
Benefits of E-commerce
- Expands the marketplace to national and international markets
- Decreases the cost of creating, processing, distributing, storing, and retrieving paper-based information
Benefits to Organizations
- Reduces the time between the outlay of capital and the reciept of products and services
Benefits to customer
- Enables customers to shop or do other transactions 24 hours a day, all year round from almost any location.
- Provides customers with less expensive products and services by allowing them to shop in many places and conduct comparisons.
- Customers can recieve relevant detailed information in seconds, rather than in days or weeks.
Value chain analysis
- Analyzing an organization’s activities to determine where value is added to produces and/or services and what costs are incurred in doing so.
Valu chain analysis examples
- Inbound logistics
- operations
- outbound logistics
- market and sales
- Service
Business-to-business (B2B)
- It consists of largest form of Ecommerce. This model defines that Buyer and Seller are two different entities. It is similar to manufacturer issuing goods to the retailer or wholesaler.
- It involves electronic transaction between businesses.
- Fastest growing segment of E-commerce
Business-to-Consumer (B2C)
- The direct trade between the company and consumers. It provides direct selling through online.
Consumer-to-Consumer (C2C)
- It involves in business transactions between users, such as consumers selling to other consumers via internet.
- E-bay is one example of this.
Consumer-to-Business
- It involves people selling products or services to businesses, such as a service for creating online surveys for a company to use.
E-commerce business models
- Merchant
- Brokerage
- Advertising
- Mixed
- Infomediary
- Subscription
Merchant
- It transfers the old retail model to the e-commerce would by using the medium of the internet.
Brokerage
- It brings sellers and buyers together on the web and collects commissions on transactions between these parties.
Advertising
- By creating more traffic with this free content, they can charge companies for placing banner ads or leasing spots on their sites.
Mixed
- It generates revenue from more then one source.
Infomediary
- It collect information on consumers and businesses and then sell this information to other companies for marketing purposes.
Subscription
- It is an e-commerce site that sells digital products or services to customers.
Example of Business-to-Business
- Walmart
Examples of Consumer-to-consumer
- E-bay
- Craiglist.com
Example of Consumer-to-Business
- Creating online surveys
Three Major types of B2B E-commerce models, based on who controls the marketplace.
- Seller (Seller-side marketplace)
- Buyer (buyer-side marketplace)
- Intermediary (third-party)
Seller-side market place
- Most popular B2B model
- Sellers who cater to specialized markets come together to create a common marketplace for buyers.E
E-procurement
- Enable employees in an organization to order and receive supplies and services directly from suppliers.
Buyer-side marketplace
- Buyer, or a group of buyers, opens an electronic marketplace.
Third-party exchange marketplace
- Controlled by a third party
- Marketplace generates revenue from the fees charged for matching buyers and sellers
- Usually active in vertical or horizontal marketEl
electronic payment
- Money or scrip that is exchanged only electronically.
Payment cards
- Debit cards
- Credit cards
- Smart cards
Other types of E-payments
- E-cash
- E-wallet
- E-check
- Paypal
Web marketing
- Uses the web and its supporting technologies to promote goods and services.
Note 
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