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Marketing Strategy
Plan to achieve marketing objectives effectively.
SWOT Analysis
Framework assessing Strengths, Weaknesses, Opportunities, Threats.
BCG Matrix
Tool for portfolio management based on market growth.
Ansoff Matrix
Strategic tool for market penetration and product development.
Segmentation
Dividing market into distinct groups of consumers.
Targeting
Selecting specific segments to focus marketing efforts.
Positioning
Creating a distinct image in consumers' minds.
Competitive Advantage
Unique attributes that give an edge over competitors.
Marketing Mix
Combination of product, price, place, promotion strategies.
Bottle Breacher
Product featured in Shark Tank, male-focused gifts.
Gameday Couture
Shark Tank product, women's sports team apparel.
Political Marketing
Using marketing strategies in political contexts.
5 Cs Framework
Analyzing Company, Customers, Competitors, Collaborators, Context. (SWOT)
Target Segment
Specific group identified for marketing efforts.
Internal Factors
Elements within an organization affecting performance.
External Factors
Outside influences impacting business operations.
Positioning Statement
Defines how a product meets target segment needs.
4 P Considerations
Ensuring product, price, place, promotion align.
STP
Segmentation: Break the market into groups (like age or interests).
Targeting: Pick the group(s) to focus on.
Positioning: Shape the brand message to appeal to that group.
Competitive Price Point
Pricing strategy aimed at attracting target customers.
