Global Marketing Management Overview and Strategies

Marketing Strategy

Plan to achieve marketing objectives effectively.

SWOT Analysis

Framework assessing Strengths, Weaknesses, Opportunities, Threats.

BCG Matrix

Tool for portfolio management based on market growth.

Ansoff Matrix

Strategic tool for market penetration and product development.

Segmentation

Dividing market into distinct groups of consumers.

Targeting

Selecting specific segments to focus marketing efforts.

Positioning

Creating a distinct image in consumers' minds.

Competitive Advantage

Unique attributes that give an edge over competitors.

Marketing Mix

Combination of product, price, place, promotion strategies.

Bottle Breacher

Product featured in Shark Tank, male-focused gifts.

Gameday Couture

Shark Tank product, women's sports team apparel.

Political Marketing

Using marketing strategies in political contexts.

5 Cs Framework

Analyzing Company, Customers, Competitors, Collaborators, Context. (SWOT)

Target Segment

Specific group identified for marketing efforts.

Internal Factors

Elements within an organization affecting performance.

External Factors

Outside influences impacting business operations.

Positioning Statement

Defines how a product meets target segment needs.

4 P Considerations

Ensuring product, price, place, promotion align.

STP

Segmentation: Break the market into groups (like age or interests).
Targeting: Pick the group(s) to focus on.
Positioning: Shape the brand message to appeal to that group.

Competitive Price Point

Pricing strategy aimed at attracting target customers.