Visual strategies - ads

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Color

Every advertisement uses color to advertise its product and evoke different responses in the audience.

Composition

The organization of visual elements in an advertisement, important for balance and directing viewer's gaze.

Rule of Thirds

A placement technique using an invisible 3 x 3 grid to place important elements at intersecting points.

Focal Point

The area of an advertisement where the viewer's gaze is directed, enhanced by techniques like blurring and exposure.

Visual Path

The direction the viewer's eye takes when reading, often in a Z or F pattern.

Typography

The deliberate use of font style, color, size, and style in an advertisement to balance visuals and text.

Repetition

A technique used by advertisers to reinforce messages through repeated visuals and language.

Body Language

The posture and demeanor of subjects in an advertisement, conveying emotions like confidence or power.

The Gaze

The direction in which subjects look in advertisements, which affects the audience's emotional response.

Point of View

A technique that immerses the audience in the perspective of another person, often used in video ads.

Association

The technique of linking visuals in an ad with specific ideas or values related to the product.

Symbolism

Using objects or ideas that represent an important concept, such as love or family, in advertising.

Anthropomorphism

Giving human characteristics to animals or objects in advertisements to create entertainment and connection.

Emotional Appeals

A strategy used to evoke specific emotions like nostalgia or inspiration to influence buying behavior.

Storytelling

The use of narrative in advertisements to connect the product with real-life situations in a compelling way.