Business Economics Reviewer - First Summative Examination

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Comprehensive vocabulary flashcards covering the basic principles of economics, market relationships, production factors, economies of scale, demand forecasting methods, and market structures as presented in the lecture notes.

Last updated 9:51 PM on 6/28/26
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52 Terms

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Economics

The social science that studies how individuals, businesses, and governments allocate scarce resources to satisfy unlimited wants and needs.

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Scarcity

The economic condition in which limited resources are insufficient to satisfy unlimited human wants.

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Choice

The act of selecting one alternative over another because resources are limited.

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Opportunity Cost

The value of the next best alternative that is sacrificed when a decision is made.

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People Face Trade-offs

A principle stating that obtaining one thing usually requires giving up something else because resources are limited.

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Rational People Think at the Margin

A principle explaining that individuals compare the additional benefits and additional costs before making decisions.

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Trade Can Make Everyone Better Off

A principle stating that specialization and voluntary exchange benefit all parties involved.

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Governments Can Improve Market Outcomes

A principle explaining that government intervention may increase economic efficiency by correcting market failures.

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Production

The process of transforming inputs into goods and services to satisfy human wants.

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Factors of Production

The resources used to produce goods and services, including land, labor, capital, and entrepreneurship.

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Land

Refers to all natural resources used in the production process.

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Labor

Refers to the physical and mental effort provided by workers in producing goods and services.

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Capital

Refers to man-made resources such as machinery, equipment, tools, and buildings used in production.

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Entrepreneurship

The ability to organize the factors of production, manage a business, and assume business risks.

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Demand

The quantity of a product that consumers are willing and able to buy at different price levels during a given period.

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Law of Demand

States that, all other factors remaining constant, the quantity demanded decreases as price increases and increases as price decreases.

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Demand Curve

A graphical representation of the relationship between the price of a good and the quantity demanded.

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Demand Shifters

Factors that cause shifts in demand, including changes in consumer income, population, tastes and preferences, expectations, or the prices of related goods.

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Consumer Preferences

Favorable preferences that increase demand and shift the demand curve to the right.

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Supply

The quantity of a product that producers are willing and able to sell at different price levels during a given period.

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Law of Supply

States that, all other factors remaining constant, the quantity supplied increases as price increases and decreases as price decreases.

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Market Equilibrium

The condition in which the quantity demanded equals the quantity supplied.

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Surplus

Occurs when the quantity supplied exceeds the quantity demanded at a given price.

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Shortage

Occurs when the quantity demanded exceeds the quantity supplied at a given price.

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Price Elasticity of Demand

Measures the responsiveness of quantity demanded to changes in the price of a product.

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Elastic Demand

Demand is elastic when the percentage change in quantity demanded is greater than the percentage change in price.

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Inelastic Demand

Demand is inelastic when the percentage change in quantity demanded is less than the percentage change in price.

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Unit Elastic Demand

Demand is unit elastic when the percentage change in quantity demanded is equal to the percentage change in price.

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Gross Domestic Product (GDP)

The total monetary value of all final goods and services produced within a country's borders during a specific period.

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Economies of Scale

Refers to the cost advantages gained when production increases, resulting in lower average costs per unit.

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Internal Economies of Scale

Cost savings that result from the growth and efficiency improvements within a single firm.

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External Economies of Scale

Cost advantages gained because of the growth of an industry or geographic area where businesses operate.

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Economies of Scope

Refer to cost savings achieved when a business produces multiple products using shared resources and facilities.

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Fixed Costs

Expenses that remain constant regardless of the level of production or sales.

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Variable Costs

Expenses that change in direct proportion to the level of production or business activity.

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Average Cost

The total cost divided by the number of units produced.

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Demand Forecasting

The process of estimating future demand for products using historical data, market trends, and consumer behavior.

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Trend Projection Method

Uses historical sales data to predict future demand.

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Consumer Survey Method

Estimates future demand by asking consumers about their purchasing intentions.

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Expert Opinion Method

Relies on the knowledge and experience of specialists to forecast future demand.

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Market Experiment Method

Predicts demand by testing products in selected markets before full-scale production.

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Scatter Diagram

A graph that shows the relationship between two variables by plotting the independent variable on the horizontal axis and the dependent variable on the vertical axis.

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Regression Analysis

A statistical technique used to determine and predict the relationship between economic variables.

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Business Decision Making

The process of selecting the best alternative to achieve organizational goals while efficiently utilizing available resources.

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Market Structure

Refers to the characteristics of a market based on the number of sellers, product differentiation, and barriers to entry.

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Perfect Competition

A market structure characterized by many buyers and sellers, homogeneous products, perfect information, and no barriers to entry.

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Monopoly

A market structure in which a single seller controls the entire market and offers a product with no close substitutes.

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Monopolistic Competition

A market structure in which many firms sell differentiated products and compete through price and non-price strategies.

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Oligopoly

A market structure in which a few large firms dominate the market and each firm's decisions affect the actions of its competitors.

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Product Differentiation

The process of making a product distinct from competitors through features, quality, branding, or customer service.

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Barriers to Entry

Obstacles that make it difficult for new firms to enter an existing market.

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Competition

The rivalry among businesses to attract customers by offering better prices, quality, or services.