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XED values, applications, pros and cons and how theyd be represented on graphs
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what does XED measure
the responsiveness of demand for one good to a change in price of another good
XED formula
% change in quantity demanded of good A ÷ % change in price of good B
what does a positive XED value mean
the goods are substitutes – as price of one rises, demand for the other rises
what does a negative XED value mean
the goods are complements – as price of one rises, demand for the other falls
what does an XED value of zero mean
the goods are unrelated – changes in price of one do not affect demand for the other
give an example of substitute goods
Coca-Cola and Pepsi – consumers switch when one’s price rises
give an example of complementary goods
printers and ink cartridges – when printer prices rise, demand for ink falls
what type of elasticity do substitute goods show
positive slope showing demand increases as the other good’s price increases
what type of elasticity do complementary goods
show
negative slope showing demand decreases as the other good’s price increases
why is XED important to businesses
it helps firms understand competition and relationships between products
how can XED help in pricing strategy
a firm can adjust prices knowing how strongly products are linked – strong substitutes risk losing demand if prices rise
what does a high positive XED indicate
close substitutes – small price changes in one good strongly affect the other’s demand
what does a low positive XED indicate
weak substitutes – consumers only slightly switch between products
what does a high negative XED indicate
strong complements – demand for one strongly depends on the other’s price
what does a low negative XED indicate
weak complements – price change in one slightly affects the other’s demand
if XED = +1.2, what type of goods are they
strong substitutes – positive and elastic relationship
if XED = -0.8, what type of goods are they
complementary goods with inelastic cross demand
if XED = 0, what type of relationship exists
no relationship – goods are independent
what type of elasticity do strong substitutes show
steep positive line where small price rise of one increases demand for the other
what type of elasticity do strong complements show
steep negative line where small price rise causes large fall in demand for the other
how do firms benefit from knowing XED for complements
they can bundle goods or set joint pricing (e.g. printers + ink) to maximise sales
how do firms benefit from knowing XED for substitutes
they can predict competitive responses and price more strategically
why is XED useful for supermarkets
to understand which brands compete or complement, influencing shelf placement and promotions
how does XED help in merger decisions
firms with high positive XED are close substitutes, so merging may raise competition concerns
what does it mean if XED is very high and positive
consumers switch easily between products – strong competition
what does it mean if XED is near zero
the products are not related – price of one doesn’t affect demand for the other
why might complementary goods have a weak negative XED
consumers can use substitutes for the complement (e.g. butter instead of jam with bread)
what type of elasticity do unrelated goods show
flat line showing no relationship between price of one and demand for the other
summarise the XED sign meanings
positive = substitutes; negative = complements; zero = unrelated goods
what type of elasticity do perfect substitutes show
straight upward line showing directly proportional positive XED