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Fundamentals, Supply, and Demand
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Microeconomics
The study of economy at the economy at the small-scale level, examining individuals and specific markets
Concerns itself with choices from consumers, firms, and government
Also investigates factors how bad weather, technology, and government chances the prices in the goods we consume everyday
Macroeconomics
The study of the economy at the large-scale level, examining total output, the price level, and other aggregate measures of the economy
So instead of price tag, they examine price level(average price)
resource
Any item, whether a gift of nature, the result of production, or the result of human effort, that is used to produce goods and services
Land, labor, capital, entrepreneurial ability
land
All natural resources used in production; sometimes referred to gifts of nature
labor
All physical and mental activity devoted to producing goods and services
capital
The tools, machinery, infrastructure, and knowledge used to produce goods and services. Capital is sometimes divided into “physical” and “human” capital.
Physical Capital
Human capital
physical capital
refers to tangible items that are created to increase productivity
Human capital
refers to the knowledge and skills that people acquire in order to increase productivity
entrepreneurial ability
The talent or ability to combine land, labor, and capital to produce goods and services.
It is different form human capital in that it primarily involves assuming risk and organizing resources into a productive process
Scarcity
A condition that results from the inability of limited resources to satisfy unlimited wants
Because your time is subject to scarcity, you have to decide whether you're better off studying for you econ exam or going to movie with friends
Similarly, due to the scarcity of natural resources, we can’t have all the housing and all the forests we may want because cutting down a tree to build a house means less forest
relative scarcity
The comparison of the scarcity of one good, service, or resource to that of another
A major problem faced by developing countries is the relative scarcity of the drinkable water as compared to water in general
allocation
The process of assigning a good, service, or resource to one use instead of another
At a local town council, people debated a proposal that would change the allocation of public space for recreational use by demolishing a skating park and building an arboretum
Opportunity Cost
The value of the next-best forgotten alternative; the value of the opportunity that you gave up when you choose one activity, or opportunity, instead of another. OC exist because of scarcity
marginal benefit
The additional benefit associated with one more unit of an activity
MB=change in total benefit (TB)/change in quantity(Q)
marginal decision making
The process of making choices in increments by evaluating the additional, or marginal, benefit against the additional, or marginal, cost of an action
When you decide to turn off the bedroom light on your way to the kitchen so that you can save a little money on your electric bill, your engaging in marginal decision making
Similarly, when your decide after studying for 3 hours that another hour of sleep is more beneficial to you than a fourth house studying, that’s marginal decision making
optimization
The idea that people make choices in order to maximize the overall, benefit, or utility, of an action subject to its cost; people will engage in an activity as long is greater than or equal to its marginal cost
If MB >=MC, do it
If MB<, don't do it
marginal cost
The additional cost associated with one more unit of activity
MC=change in total cost (TC)/change in quantity (Q)
decreasing marginal benefit
The negative relationship between the marginal benefit associated with the use of a good or service and the quantity consumed; the more of a good or service that is consumed, in a given period of time, the lower the marginal benefit associated with each additional unit
Suppose it's late at night and you're studying for an exam early the next morning. You’ll experience decreasing marginal benefit with each additional hour of sleep lost of studying is more important than the previous hour
increasing marginal cost
A condition in which the additional cost with each successive unit of an activity increases.
Suppose it's late at night and you're studying for an exam early the next morning. You’ll experience increasing marginal benefit with each additional hour of sleep lost of studying is more important than the previous hour
comparative advantage
The ability to produce a good or service at a lower relative opportunity cost than that of another producer
If in the time it takes you to iron one shirt, you could wash 10 dishes, but in the time it takes your roommate to iron one shirt, she could wash 20 dishes, you have the comparative advantage in ironing shirts: You give up only 10 dishes, while she gives up 2
specialization
The practice of using available resources to produce a single good or service rather than producing multiple goods or services
You and your roommate agree to a specialization of chores-you will specialize in ironing shirts while your roommate specializes in vacuuming the floor. With this plan, it is likely that you each will spend less time doing household chores
gains from trade
The benefit, or wealth, that accrues to a buyer or seller as a result of trading one good, service, or resource from another. The wealth, or additional well-being, created by trade does not have to be monetary.
market
Any place where, or mechanism by which, buyers and sellers interact to trade goods, services, or resources
good
A tangible product that consumers, firms, or governments wish to purchase
service
An intangible product or action that consumers, firms, or governments wish to purchase
law of demand
A principle in economics that states that as the price of a good, service, or resource rises, the quantity demanded will decrease, and vice versa, all else held constant
If you lower the price of a cup of lemonade, the law of demand tells you that people will be more willing and able to buy a cup of lemonade and quantity will increase
demand schedule
A tabular representation of the relationship between the price of a good, service, or resource and the quantities consumers are willing and able to buy over a fixed time period, all held constant
demand curve
A graphical representation of the relationship between the price of a good, service, or resource and the quantities consumers are willing and able to buy over a fixed time period, all else held constant
quantity demanded
The quantity of a good, service, or resource that consumers are willing and able to buy at a given place
income effect
The effect that a change in the price of a good, service, or resource has on the purchasing power of income. For example, when prices decrease, the purchasing power of income increases and consumers are able to purchase more goods, services, or resources
Suppose you only have $20 to spend on gasoline each week, WHen the price of gasoline rises $2 per gallon to $4 per gallon, the purchasing power of that $20 falls from 10 to 5 gallons of gasoline. The result decrease in the quantity of gasoline demanded is due to the income effect
substitution effect
The effect that a change in the price of one good,service, or resource has on the demand for another. For example, an increase in the price of one good will increase the demand for its substitutes, and vice versa
Victor usually eats an orange or an apple every day with his lunch. The substitution effect explains why, when he sees the price of oranges increase one week, he substitutes away form oranges and buys more apples instead
diminishing marginal utility
Negative relationship between the quantity of a good, service, or resource and the marginal utility obtained form each additional time unit consumer in a given period of time
For Monica, the first cup of coffee in the morning is worth $3; the second cup of coffee is worth only $1. So, if the price of coffee is $2 per cup, she buys one cup of coffee. Her first cup of coffee gives her a lot of satisfaction and is worth the price. She doesn't buy a second cup because of the diminishing marginal utility: the second cup is worth only $1 to her, so she can’t justify paying $2 to buy it
market demand
The overall, or total demand for a good, service, or resource. It represents the horizontal summation of the quantities demanded by individuals, firms, states, or even nations at each price over a fixed time period, all else held constant
change (shift) in demand
A change in quantity of a good, service, or resource demanded at every price. Graphically, an increase in demand is represented by a rightward shift of the demand curve, while a decrease in demand is represented by a leftward shift of the demand curve.
A particularly rainy fall season is likely to cause an increase in demand for umbrellas, as consumers will be more willing to buy them. A rainy fall season is also likely to result in a decrease in demand for shorts and T-shirts because fewer people will be willing to wear them in wet fall weather
movement along the demand curve
A change in quantity of a good, serve, or resource demanded due to a change in its price. Graphically, this change is represented as a movement along an existing demand curve.
normal good
A good for which there is a direct relationship between the demand for the good and income. For normal goods, an increase in income increases demand, and a decrease in income demand; a good with a positive income elasticity of demand
Ex. When Clara was a college student, her financial resources were limited, and she only owned two pairs of shoes. After she graduated and landed a high-paying job, Clara used her income to buy several new pairs of shoes and an entirely new wardrobe. For Clara, we know that clothing items, such as shoes, are normal goods because when her income increased, her demand for clothing increase and she bought more
inferior good
A good for which there is an inverse relationship between the demand for the good and income. For inferior goods, an increase in income decreases demand, and a decrease in income increases demand; a good with a negative income elasticity of demand
When Clara was a college student, her financial resources were limited, and she had to eat macaroni and cheese almost every night. After she graduated and landed a high-paying job, she stopped eating mac and cheese and, instead, added favorites like lobster bisque to her menu. For Clara, we know that mac and cheese must be an inferior good because when her income increased, the demand for mac and cheese decreased.
substitutes
Goods, services, or resources that are viewed as replacements for one another
In cooking, margarine is often a substitute for butter. If margarine goes on sale, you’re likely to buy less butter and instead buy more margarine
complements
Goods, services, or resources that are used or consumed with another
because they are often eaten together, tortilla chips and salsa are complements. If you decide to buy a jar of salsa because it’s on sale, you’ll likely pick up a bag of tortilla chips too.
law of supply
A principle in economics that states that as the price of a good, service, or resource rises, the quantity supplied will increase, and vice versa, all else held constant
All else held constant, if the price of oranges rise, the law of supply indicates that producers will be willing and able to increase the quantity of oranges they supply to the market
Diminishing marginal productivity
The principle that at least one input of production is fixed, the marginal productivity of additional resources will eventually fall, all else held constant
supply schedule
A tabular representation of the relationship between the price of a good, service, or resource and the quantities producers are willing and able to supply over a fixed time period, all else held constant
market supply
The overall, or total, supply of a good, service, or resource. It represents the horizontal summation of the quantities supplied by individuals, firms, states, or even nations at each price over a fixed time period, all else held constant
subsidy
A payment made by the government that does not necessarily require an exchange of economic activity in return. Subsidies most often take the form of payments to businesses
The federal gov often provides subsidies to producers of renewable energy in an effort to encourage increased production, with a goal of lowering the price of renewable energy
Three Reasons Demand Curves Slope Downward
Income Effect
Diminishing Marginal Utility
Substitution Effect
6 non price determinants of supply
Taxes
Subsidies
Resource of cost
Use of technology
Number of sellers
Expectation of future price