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Decision Making Process
The overall process that includes recognizing and defining a situation, identifying alternatives, choosing the "best" alternative, and putting the choice into practice
Programmed Decisions
Decisions that are structured, routine, and often recurring, which can be handled with established procedures (e
g
, ordering new supplies or recurring sponsorship)
Nonprogrammed Decisions
Decisions that are unstructured, unique, and occur infrequently, requiring significant time and resources and relying heavily on a manager's intuition and experience (e
g
, new products, mergers, or facility decisions)
Decision Making Under Certainty
The condition that exists when a decision-maker knows all the alternatives and the outcomes associated with each, resulting in very little ambiguity or risk of making a bad decision (though rare in business)
Decision Making Under Risk
A common condition where a decision-maker knows the alternatives but can only estimate the potential costs and payoffs with a certain probability, involving moderate ambiguity
Decision Making Under Uncertainty
The most common condition for major decisions where the decision-maker doesn't know all the alternatives, the risks, or the likely outcomes, making it the most ambiguous and error-prone condition
Classical Model of Decision Making
A prescriptive approach that tells managers how they should make decisions by assuming they have complete information, can eliminate uncertainty to achieve certainty, and evaluate all aspects logically and rationally
Step 1 in Rational Decision Making
Recognizing and defining the decision situation
Step 2 in Rational Decision Making
Identifying alternatives
Step 3 in Rational Decision Making
Evaluating alternatives
Step 4 in Rational Decision Making
Selecting the best alternative
Step 5 in Rational Decision Making
Implementing the chosen alternative
Step 6 in Rational Decision Making
Following up and evaluating the results
Evidence-Based Management
An approach to decision making that involves facing the hard facts, encouraging people to tell the truth, being committed to using the best evidence to guide actions, and avoiding basing decisions on untested beliefs or uncritical "benchmarking
"
Administrative Model
A descriptive model that focuses on behavioral processes and explains how managers actually make decisions, typically using incomplete information, being constrained by bounded rationality, and tending to satisfice
Bounded Rationality
The concept that managers try to be rational but are limited (or "bounded") by their own values, skills, unconscious reflexes, and access to incomplete information and knowledge
Satisficing
The decision-making behavior where managers choose the first alternative they find that meets a minimum standard of acceptability rather than searching exhaustively for the absolute best possible alternative
Coalition
An informal alliance of individuals or groups formed to achieve a common goal, which is often a preferred decision alternative
Escalation of commitment
The phenomenon where a company continues to follow a chosen course of action even when it's clearly wrong because people are often reluctant to admit a mistake in the face of mounting evidence of failure
Risk Propensity
The extent to which a decision maker is willing to gamble when making a decision; affects whether a manager is cautious (conservative, fewer major losses/successes) or aggressive (risky investments, higher chance of major losses/successes)
Ethics in Decision Making
An individual's personal beliefs about right and wrong behavior, which are a key factor in managerial decision-making, particularly when a decision affects other people
B Corporations (B Corps)
For-profit companies that voluntarily commit to high standards of social and environmental performance, measuring success not only by profit but also by their impact on society and the environment
Interacting Groups and Teams
The most common method where an existing or new group meets to discuss, debate, and make a decision; the advantage is sparking new ideas, but a disadvantage is that political factors can heavily influence the outcome
Delphi Groups
A method used to gather expert opinions anonymously and without direct face-to-face interaction; responses are summarized, shared, and experts are asked for another round of predictions until a consensus is reached, avoiding group interaction biases
Nominal Groups
A technique where group members meet face-to-face but work independently at first to write down alternatives, which are then shared, discussed for clarification, and voted on, with the highest-ranking alternative chosen
Group Decision Making Advantage
More information and knowledge are available, more alternatives are likely to be generated, and there is likely more acceptance of the final decision, leading to better decisions generally
Group Decision Making Disadvantage
The process takes longer and is costlier, may lead to undesirable compromise decisions, allows one person to dominate, and risks the occurrence of groupthink
Groupthink
A phenomenon where the desire for group harmony and conformity outweighs the goal of making the best possible decision