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Clever Hans study
Was believed that a horse could count
Turns out he was responding to physichal cues (non-verbal)
Researcher unconsciously influenced participants
Cofounding variables
an outside influence in research that changes the relationship between the independent and dependent variables, creating false correlations or skewed results
Non-experimental methodologies
Descriptive research
Naturalistic observation
Case study
Survey
Correlational research
Descriptive research
naturalistic observation
Case studies
Surveys
naturalsitic observation
categorisation
little disturbance to natural processes - e.g. covert observation
natural environment - with slight manipulation
Issues and solutions : observations
I - Lack of reliability with categories
S - 2+ researchers compare notes - inter-observer reliability
I - reactivity - change of natural resposne due to observation
S - participant observations - training a passing person in environemnt to observe e.g. parent of child
case studies
observation of one partiular person
usually a unique/ rare case
valuable but should be approached with caution
Issues & Solutions : Case studies
I - Generalisation - results may only be applicable to one or few people
- Reproducibility - can results be recreated
-Cause-effects - How can we determine that the variable is actually causing a specific outcome
S - Similarities of cases with some differences - testing what staays constant and what changes
Surveys
Questionnaire
Interview
Diary study
Issues : surveys
Reactvity - participants aware that results will be analysed
Questionnaire validity - does it test what it intends to
Comparing answers - words on a scale could be interpreted differently
Memory of participants - selfreport may be flawed by false memories - bias must be acknowledged
Structured interviews
Fixed set of questions asked in a fixed order - no elaboration
Same questions for all participants
multiple choice/ ratings
S/W : Structured interviews
S
Easily quantified/ analysed
Comparable
All topics covered
W
Rigid structure
Not adaptable to each pps - Not aware of greater context of answers given - only surface level
Surface information
Unstructured interviews
number of topics with no fixed order
Flexible
Can change based on conversation at hand
S/W - Unstructured interviews
s
In-depth info
Relevant to specific participants
w
less generalisable
time consuming analysis - e.g. thematic analysis
S/W - Descriptive research
s
someitmes only way to study something
inexpensive / flexible
real life - no manipulation
eclogically valid
Correlational research
used to determine relation between two variables
no manipulation of variables
Quanitifable variables
Random distribution
no relationship
S/W - Correlational research
S
degree of relation stated - identify quality of relationship
prediction is possible
W
direction of relationship unclear
cofounding variables