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Rhetoric
The art of persuasion
Purpose
The reason behind a text; what the author aims to accomplish.
Audience
The intended readers or listeners of a piece.
Speaker
The voice delivering the message (not always the author).
Context
The historical, cultural, or situational background of a text.
Exigence
The specific event or issue prompting the text.
Diction
The author’s word choice and its effect.
Tone
The author’s attitude toward the subject or audience.
Syntax
Sentence structure and its rhetorical effect.
Imagery
Descriptive language appealing to the senses.
Appeal to ethos (Ethos)
Establishing credibility or ethical appeal.
Appeal to pathos (Pathos)
Emotional appeal to an audience’s values or feelings.
Appeal to logos (Logos)]
Logical reasoning, facts, and statistics to support an argument.
Thesis
The central argument or main claim of a text.
Juxtaposition
Placing two elements side by side for contrast.
Antithesis
A type of juxtaposition that presents opposing ideas in a balanced structure.
Repetition
Intentional reuse of words or phrases for emphasis.
Parallelism
Using similar grammatical structures for rhythm and emphasis.
Anecdote
A short personal story used to illustrate a point.
Allusion
A reference to history, literature, mythology, or religion.
Anaphora
Repetition of the same word or phrase at the beginning of successive clauses.
Epistrophe
Repetition of a word or phrase at the end of successive clauses.
Chiasmus es.
A rhetorical reversal of word order in parallel structures.
Polysyndeton
Using multiple conjunctions in succession for effect.
Asyndeton
Omitting conjunctions for a fast paced effect.
Cumulative sentence
A sentence that starts with the main idea and then expands with additional details.
Periodic sentence
A sentence where the main idea is delayed until the end.
Rhetorical question
A question asked for effect, not meant to be answered.
Metonymy
Using a related term to represent something (e.g., "The White House issued a statement").
Synecdoche
A figure of speech in which a part represents the whole (e.g., "All hands on deck").
Irony
A contrast between expectation and reality.
Satire
The use of humor, irony, or exaggeration to criticize.
Hyperbole
Deliberate exaggeration for emphasis.
Understatement
Downplaying something for effect.
Euphemism
A mild word replacing a harsh or blunt one (e.g., "passed away" instead of "died").
Zeugma
A single word modifying two other words in different ways (e.g., "She broke his car and his heart").
Paradox
A statement that seems contradictory but reveals truth.
Allegory
A story or text with a deeper symbolic meaning.
Deductive reasoning
Moving from general principles to specific conclusions.
Inductive reasoning
Moving from specific examples to general conclusions.
Syllogism
A three part logical structure (e.g., "All men are mortal. Socrates is a man. Therefore, Socrates is mortal.").
Hasty generalization
A logical fallacy in which a broad conclusion is drawn from limited evidence.
False dilemma (Either/or fallacy)
Presenting only two options when more exist.
Slippery slope
A logical fallacy suggesting that one small step leads to extreme consequences.
Red herring
Distracting from the main issue with an unrelated argument.
Straw man
Misrepresenting an opponent’s argument to make it easier to attack.
Ad hominem
Attacking the person rather than the argument.
Delineate
To describe or portray something precisely.
Didactic
Writing intended to teach or instruct.
Caveat
A warning or condition in an argument.