GEB 3213 Exam 3

Specialization

narrowing focus of higher education & professional roles (religious denominations)

Compartmentalized language

jargon of an individual discipline that can limit critical & creative thinking

Corporate culture

a unifying concept that guides employees toward the singular mission of a company

Professional Burnout

feeling of work fatigue and boredom that so many people complain about after an extended period of time doing one particular job

Guidelines for a fulfilling life with work

1. Communicate with your boss about your expectations and responsibilities
2. Communicate with people outside your discipline.
3. Keep learning after college.
4. Look for ways to innovate within your sector.
5. Find ways to practice being creative.

Tangential learning

learning about other disciplines and jobs related to your own, can help provide you with a fuller picture of what’s going on within your company

Active relationship building

way to work w/ people across different departments thru form of emails, casual conversations, lunches, and daily interactions

What makes a good story

• Compelling characters

• A problem to be solved

• A beginning, middle, and end

• Strong description and dialogue

Compelling characters

those who undergo some kind of transformation

Jungian Archetypes

described by Carl Jung are used by businesses to shape their branding and communicate values to consumers

The Hero

appeals to those who want to triumph over adversity through personal strength and determination
Ex: Nike & Gatorade

The Regular Guy/Girl (The Everyman)

appeals to the need for belonging and acceptance
Ex: Levis & Budweiser

The Innocent

appeal to a consumer's need for simplicity, honesty, and genuineness
Ex: Innocent smoothies or VW Bug

The Rebel

focuses on antiestablishment thought and personal freedom
Ex: Harley-Davidson

Other Archetypes

• Creator

• Explorer

• Nurturer

• Lover

• Magician

• Ruler

• Jester

• Sage

Certain archetypes

have specific branding strategies & psychological frameworks behind them