Chapter 13: Preparing and Researching Presentations

These flashcards cover key terms and concepts from Chapter 13 about preparing and researching presentations, focusing on public speaking, audience analysis, and ethical speaking.

Public speaking

The act of delivering a message to an audience with a specific purpose.

Audience analysis

The process of understanding audience demographics, psychographics, and expectations to tailor the message.

Demographics

Quantifiable characteristics of a group, including gender, socioeconomic status, age, and nationality.

Psychographics

The psychological attributes of a group, including attitudes, values, lifestyles, behaviors, and interests.

Common ground (homogeny)

Finding shared interests or values to connect with the audience.

Testimony

Supporting information from a speaker or expert, which can include expert or lay testimony.

Quotations

Direct statements from a source that support or enhance the message.

Plagiarism

The act of presenting someone else’s information as your own without proper credit.

Personal interviews

One-on-one conversations used to gather information or insights for a presentation.

Credibility

The quality of being trusted or believed in; an important consideration when evaluating supporting material.