Marketing Channels and Distribution (Knowt made it)

Flashcards covering the definitions, functions, types, and intensity levels of marketing and distribution channels based on the lecture by Prof. Edyta Rudawska.

Distribution

All the decisions and activities to moving goods and services on produced to consumers.

Distribution Channels (Marketing or Trade)

Sets of interdependent organizations involved in the process of making a product or service available for use or consumption.

Transactional Functions

Functions of marketing intermediaries that include purchase, sale, and risk taking.

Logistical Functions

Functions of marketing intermediaries that include creating assortment, storage, sorting, and transportation.

Facilitating Functions

Functions of marketing intermediaries that include financing, product classification, information, and marketing research.

Direct Channels

A short channel type where the Producer sells directly to the Consumer.

One-level Channels

A short channel type consisting of Producer, Retailer, and Consumer.

Two-level Channels

A short channel type consisting of Producer, Wholesaler, Retailer, and Consumer.

Multi-level Channels

Long channels consisting of Producer, Agent, Wholesaler, Retailer, and Consumer.

Omni-channel Retailing

The integration of all physical channels (offline) and digital channels (online) to offer a seamless customer experience.

Intensive Distribution

A form of distribution aimed at having a product available in every outlet, typically to achieve mass market selling of convenience goods.

Selective Distribution

A form of distribution involving the use of more than a few but less than all intermediaries, typically for shopping and some specialty goods.

Exclusive Distribution

A form of distribution that involves severely limiting the number of intermediaries to one or a few dealers in the area, often for specialty goods and industrial equipment.