Thẻ ghi nhớ: MCO201 FE New | Quizlet

What is an effective technique to enhance the development of engaging stories using reframing

A. Applying consistent narrative elements throughout the story

B. Using contrasting perspectives to redefine a story's narrative

C. Simplifying the plot to make it more relatable

D. Focusing on linear storytelling methods

B. Using contrasting perspectives to redefine a story's narrative

How does branded content impact marketing and communication from a relational perspective

A. Branded content creates emotional connections and strengthens brand-consumer relation

B. Branded content mainly focuses on direct product promotion to increase sales.

C. Branded content is primarily useful for increasing website traffic.

D. Branded content aims to replace traditional advertising strategies entirely.

A. Branded content creates emotional connections and strengthens brand-consumer relation

Why is creating compelling and consistent brand content across multiple channels important in today's marketing landscape?

A. It helps in establishing a strong brand identity and ensures that the brand message is uniformly conveyed

B. It increases the chances of going viral on social media platforms.

C. It guarantees higher sales and more customers across all platforms

D. It allows easy content management and reduces the workload of marketing teams.

A. It helps in establishing a strong brand identity and ensures that the brand message is uniformly conveyed

How does the interconnected storytelling in the Matrix universe enhance the viewer's experience across multiple platforms?

A. It allows for a richer understanding of the narrative by exploring different aspects in various media forms

B. It confuses the audience by providing too much information that is irrelevant to the main storyline.

C. It limits the depth of storytelling by restricting the narrative to specific media forms

D. It makes it challenging for audiences to follow, as each platform contains only part of the narrative.

A. It allows for a richer understanding of the narrative by exploring different aspects in various media forms

Which of the following best describes the impact of contextual experience on the integration of technology into transmedia storytelling?

A. Contextual experience enhances the depth and engagement of transmedia storytelling through technological integration, creating immersive and personalized narratives.

B. Contextual experience has no significant impact on the integration of technology in transmedia storytelling, as the focus remains solely on the narrative itself.

C. Contextual experience only affects the visual aspects of transmedia storytelling, without influencing other elements like interactivity or plot structure.

D. Contextual experience limits the use of technology to traditional media forms in storytelling, preventing innovation in narrative techniques.

A. Contextual experience enhances the depth and engagement of transmedia storytelling through technological integration, creating immersive and personalized narratives.

In transmedia storytelling, why is it important to start with the core struggle or conflict?

A. It helps in establishing a central narrative that connects all media.

B. It allows for creating multiple unrelated stories.

C. It simplifies the storytelling process by reducing the number of elements.

D. It prioritizes technological innovation over storytelling.

A. It helps in establishing a central narrative that connects all media.

Which of the following is an example of an ethical sales technique according to the lesson or techniques?

A. Establishing trust with the customer.

B. Aggressively pursuing a sale.

C. Focusing solely on closing the deal.

D. Ignoring the customer's needs.

A. Establishing trust with the customer.

What are the important aspects of working on interactive media projects? (Chọn 2 đáp án)

A. Initial discussions

B. Immersion and interactivity

C. Ignoring visual representation

D. Focusing solely on narrative

E. Re-framing techniques

A. Initial discussions

B. Immersion and interactivity

How can transmedia producers cater to diverse audience preferences and levels of commitment?

A. By offering different channels and depths of engagement

B. By creating uniform content for all platforms

C. By focusing solely on high-budget production

D. By limiting engagement to social media platforms

A. By offering different channels and depths of engagement

Which of the following factors is crucial in evaluating the significance of co-experience in interactive systems?

A. The level of individual achievement.

B. The ability to measure user interactions quantitatively.

C. The richness of shared experiences among users.

D. The technical performance of the system.

C. The richness of shared experiences among users.

Which of the following best describes the role of empathy maps in customer journey mapping for transmedia storytelling?

A. Empathy maps help in identifying customer motivations and emotions, enhancing user engagement.

B. Empathy maps are used to design marketing strategies for product launches.

C. Empathy maps are tools for measuring customer satisfaction levels after a campaign.

D. Empathy maps assist in allocating resources for various media platforms.

A. Empathy maps help in identifying customer motivations and emotions, enhancing user engagement.

How do spatial-based systems contribute to storytelling?

A. Spatial-based systems help create an immersive storytelling experience by using location and environmental context.

B. Spatial-based systems are solely used for storing large amounts of data.

C. Spatial-based systems limit the audience's ability to interact with the story environment.

D. Spatial-based systems focus only on visual elements in storytelling.

A. Spatial-based systems help create an immersive storytelling experience by using location and environmental context.

Why is it important for storytelling to align with a brand's personality and values?

A. To ensure the storytelling feels authentic and fosters trust

B. To increase the frequency of posting content

C. To appeal to every possible audience irrespective of brand identity

D. To comply with advertising regulations

A. To ensure the storytelling feels authentic and fosters trust

Which strategy can help avoid groupthink in team decision-making?

A. Encouraging open and critical discussions.

B. Assigning a leader to make all decisions.

C. Limiting the number of participants in the meeting.

D. Setting a strict agenda with no flexibility.

A. Encouraging open and critical discussions.

Which statement accurately reflects the evolution of media consumption habits? A. Interruption marketing is still the primary strategy in digital media.

B. Interruption marketing focuses on creating content that engages continuously.

C. Interruption marketing was prevalent before the digital age.

D. Interruption marketing targets niche audiences with specialized content.

C. Interruption marketing was prevalent before the digital age.

In what way does Al enhance storytelling capabilities?

A. Al can generate dynamic content and narratives that adapt in real-time based on user interaction.

B. Al limits storytelling to pre-defined user choices without real-time adaptation.

C. Al is primarily used to create visual effects in storytelling.

D. Al's use in storytelling is limited to technical applications without influencing the narrative.

A. Al can generate dynamic content and narratives that adapt in real-time based on user interaction.

What shift in power dynamics has been observed with the evolution of media and communication in the digital age?

A. Traditional media gatekeepers have regained dominance over consumers.

B. There has been no significant change in power dynamics.

C. Consumers now have more power than traditional media gatekeepers.

D. Power dynamics have shifted back and forth unpredictably.

C. Consumers now have more power than traditional media gatekeepers.

Which technique is most effective for creating suspense in a presentation?

A. Revealing the conclusion at the beginning.

B. Building up to a climax with gradual information release.

C. Using monotone speech throughout.

D. Focusing only on visual aids without context.

B. Building up to a climax with gradual information release.

Which of the following are applications of game design principles in interactive storytelling? (Select all that apply) 2 đáp án

A. Incorporating branching storylines

B. Using linear narratives with fixed outcomes

C. Implementing player choice impacting the outcome

D. Strictly following traditional storytelling methods

A. Incorporating branching storylines

C. Implementing player choice impacting the outcome

Which communication technique from the Milton Model is most effective in reducing resistance and improving understanding?

A. Using embedded commands to suggest actions

B. Employing double binds to offer choices

C. Using metaphors to explain concepts

D. Applying presuppositions to frame conversations

C. Using metaphors to explain concepts

Which of the following best describes the importance of persuasion and influence in effective communication?

A. They help align team's goals with organizational objectives.

B. They reduce the need for any form of feedback.

C. They focus mainly on superficial aspects of communication.

D. They eliminate the necessity for active listening.

A. They help align team's goals with organizational objectives.

Why is storytelling considered a powerful tool in presentations?

A. It simplifies complex information making it relatable.

B. It prioritizes entertainment over information.

C. It relies on fictional elements to engage audiences.

D. It allows presenters to avoid technical details.

A. It simplifies complex information making it relatable.

How do location-based content and augmented reality contribute to immersive storytelling experiences? (Select all that apply) chọn 3 đáp án

A. Augmented reality can be used to overlay digital content on the real world

B. Location-based content is unrelated to augmented reality

C. Immersive storytelling can involve both VR and AR technologies

D. Augmented reality is exclusively used in gaming

E. Location-based content enhances the storytelling by providing context-aware experiences

A. Augmented reality can be used to overlay digital content on the real world

C. Immersive storytelling can involve both VR and AR technologies

E. Location-based content enhances the storytelling by providing context-aware experiences

Which of the following types of narratives are most likely to create valuable and genuine content?

A. Narratives that resonate with cultural values

B. Stories based solely on current trends

C. Fictional tales with no basis in reality

D. Content focused on statistical data

A. Narratives that resonate with cultural values

Which of the following is a nonverbal cue that can enhance social interaction experiences?

A. Speak louder to gain attention.

B. Maintain eye contact to show interest.

C. Use technical jargon to impress others.

D. Avoid body movements to remain neutral.

B. Maintain eye contact to show interest.

Which of the following practices aligns best with ethical sales techniques when applying them in real-life scenarios?

A. Understanding the needs and preferences of the customer

B. Using aggressive tactics to close a deal quickly

C. Offering discounts regardless of the customer's situation

D. Focusing solely on the benefits for the seller

A. Understanding the needs and preferences of the customer

Which method of ethnographic research involves observing participants in their natural environment?

A. Surveys

B. Interviews

C. Focus Groups

D. Participant Observation

D. Participant Observation

Which of the following elements is crucial in creating a successful pitch?

A. A clear understanding of the target audience

B. Including a detailed financial analysis

C. An extensive background of the company founders

D. Use of complex jargon to appear knowledgeable

A. A clear understanding of the target audience

Which stage of the Hero's Journey involves the protagonist receiving assistance from a mentor or ally?

A. Meeting the Mentor

B. The Road Back

C. Crossing the Threshold

D. The Ordeal

A. Meeting the Mentor

Which of the following are applications of game design principles to interactive storytelling? (Select all that apply) chọn 3 đáp án

A. Utilizing game mechanics to create branching storylines.

B. Creating linear narratives without player choices.

C. Incorporating scoring systems to reward user decisions.

D. Focusing solely on character development without interactive elements.

E. Using puzzles and challenges to progress the story.

A. Utilizing game mechanics to create branching storylines.

C. Incorporating scoring systems to reward user decisions.

E. Using puzzles and challenges to progress the story.

What is one impact of branded content evolution in marketing?

A. Higher production costs for traditional ads

B. Simplified brand messaging across all platforms

C. Increased consumer engagement with brands

D. Reduced reliance on digital marketing tools

C. Increased consumer engagement with brands

Which of the following content formats is most effective for increasing brand visibility through visual engagement?

A. Infographics

B. Podcasts

C. Whitepapers

D. Email newsletters

A. Infographics

What elements are involved in creating immersive entertainment experiences? A. Visual, auditory, and tactile elements. B. Limited to visual effects only.

C. Relying on narrative complexity alone.

D. Using realism as the sole method of engagement.

A. Visual, auditory, and tactile elements.

In the context of a transmedia storytelling project, how can audience interactivity enhance their experience of the narrative?

A. By observing without any interaction B. With minimal technological integration

C. Through direct engagement and participation

D. Through pre-recorded audio commentary

C. Through direct engagement and participation

How would you describe a customer journey map in the context of transmedia storytelling?

A. A map of fictional locations for storytelling

B. A detailed guide to a customer's interaction with a company

C. A list of all possible story endings in a narrative

D. A character development tool used in scripting

B. A detailed guide to a customer's interaction with a company

What does conceptual blending involve in the context of transmedia storytelling?

A. Using metaphorical representation to merge concepts.

B. Applying existing ideas in new contexts.

C. Combining unrelated ideas to form novel transmedia narratives.

D. Simplifying complex ideas using storytelling.

C. Combining unrelated ideas to form novel transmedia narratives.

Select all elements that are essential for impactful communication in marketing. 3 đáp án

A. Clarity of message

B. Use of technical jargon

C. Consistency across channels

D. Ignoring audience feedback

E. Emotional engagement

A. Clarity of message

C. Consistency across channels

E. Emotional engagement

How can effective questioning techniques elicit honest responses in conversations?

A. By making participants feel judged.

B. By creating a safe and open environment.

C. By asking yes or no questions exclusively.

D. By focusing solely on factual questions.

B. By creating a safe and open environment.

What is a significant challenge brands face when engaging in dialogue with their audience?

A. Outsourcing content creation

B. Allocating budget for digital ads

C. Maintaining authenticity

D. Expanding product lines

C. Maintaining authenticity

Which of the following are factors that contribute to rewarding user experiences in transmedia storytelling? (Select all that apply) 3 đáp án

A. Engaging narrative elements

B. Frequent technology updates

C. Understanding of audience needs

D. Overwhelming the audience with information

E. Consistent cross-platform engagement

A. Engaging narrative elements

C. Understanding of audience needs

E. Consistent cross-platform engagement

How does transmedia storytelling impact audience engagement?

A. Transmedia storytelling primarily focuses on a single medium to deliver a story.

B. Transmedia storytelling enhances audience engagement by leveraging multiple media platforms.

C. Transmedia storytelling limits the audience's interaction with the story.

D. Transmedia storytelling only utilizes digital platforms for storytelling.

B. Transmedia storytelling enhances audience engagement by leveraging multiple media platforms.

What is a key aspect to understand in ethnographic research regarding audience preferences?

A. Understanding the audience's cultural background

B. Analyzing financial data

C. Studying historical trends

D. Evaluating technological advancements

A. Understanding the audience's cultural background

What is a common characteristic of powerful branded films that helps drive real engagement with the audience?

A. Branded films often integrate subtle advertising into the storytelling process, enhancing viewer engagement.

B. Branded films usually have no connection with the brand they represent, emphasizing only entertainment.

C. The primary aim of branded films is to directly sell products to the audience.

D. Branded films are generally short and avoid complex narratives to maintain viewer interest.

A. Branded films often integrate subtle advertising into the storytelling process, enhancing viewer engagement.

Analyze the role of audience participation in shaping and evolving transmedia narratives. Which of the following statements best describes this role?

A. Audience is a passive observer in transmedia narratives.

B. Audience participation is limited to sharing content on social media.

C. Audience participation confines the story to a single platform.

D. Audience participation enriches characters and plots, adding depth and realism.

D. Audience participation enriches characters and plots, adding depth and realism.

How does the design of 'products' in a transmedia storytelling context influence the user or audience experience? (Câu này trong suộc)

A. Having well designed products will ensure that all audience members will have an identical experience

B. Audience experience can't be influenced by the design of products or services

C. Having well designed products ensures that audience members will value the experiences they provide equally

D. By the kinds of interactions the designs afford because of their features, aesthetic qualities, accessibility and context

D. By the kinds of interactions the designs afford because of their features, aesthetic qualities, accessibility and context

What is a key component of effective active listening in a workplace setting? A. Avoiding eye contact to reduce distractions

B. Interrupting frequently to show interest

C. Providing feedback through nodding and verbal acknowledgments

D. Silently taking notes without engaging with the speaker

C. Providing feedback through nodding and verbal acknowledgments

What is one of the key roles of brand journalism in the digital transformation process?

A. Increasing print circulation

B. Reducing the cost of traditional advertising

C. Monitoring social media trends for brands

D. Creating credible and engaging content for brands

D. Creating credible and engaging content for brands

Why is it important to understand the audience and purpose when crafting a compelling story?

A. It limits the scope of the story

B. It guarantees the longevity of the story

C. It focuses solely on factual storytelling

D. It helps tailor the message to the audience's interests

D. It helps tailor the message to the audience's interests

Why is it important to set clear intentions for a meeting?

A. It helps engage all participants in the discussion.

B . It ensures that the meeting stays focused and productive.

C. It allows the meeting to run longer than scheduled.

D. It reduces the need for a follow-up meeting.

B . It ensures that the meeting stays focused and productive.

Which of the following is a main criticism of the Shannon-Weaver model on communication?

A. It is illogical because there are too many components

B. It is a complex model that is never taken seriously

C. It is simplistic and does not take persuasion into consideration

D. It is invented by engineers who not understand anything about communication

C. It is simplistic and does not take persuasion into consideration

Why is Petty and Cacioppo's model of persuasion so influential?

Select all that apply

A. It is an updated version of the Shannon-Weaver model

B. It is audience-centred

C. It proves how a listener reacts or elaborates on a message is the best predictor of persuasion

D. It is a passive model of information processing

B. It is audience-centred

C. It proves how a listener reacts or elaborates on a message is the best predictor of persuasion

You're having a meeting and when you're speaking, your colleague looks at you critically. Do you:

Select all that apply

A. Remind yourself that you are responsible for yourself and everyone else is responsible for themselves. Then check in with the group.

B. Impress your colleague by showing them how competent you are.

C. Interrupt the meeting and ask the person what's wrong in front of everyone.

D. Tell yourself that you are assuming what they are thinking. Ask the participants if there's anything they would like to go over or discuss in more detail.

A. Remind yourself that you are responsible for yourself and everyone else is responsible for themselves. Then check in with the group.

D. Tell yourself that you are assuming what they are thinking. Ask the participants if there's anything they would like to go over or discuss in more detail.

Your colleague forgets the slide deck for a major presentation you are about to do. Do you:

Check all that apply

A. Pretend there was no slide deck and quickly write notes and do without it.

B. Walk into the presentation and let the client know your colleague forgot it.

C. Tell the client that you have come without your slide deck. Let them know you can either go ahead without it or postpone the presentation.

D. Explain that you are without your slide deck and need some time to find out how to get it sent through.

C. Tell the client that you have come without your slide deck. Let them know you can either go ahead without it or postpone the presentation.

D. Explain that you are without your slide deck and need some time to find out how to get it sent through.

When do you move away from your earliest programming and become more discerning with your values?

A. Never, we are always ruled by our earliest values and don't re-evaluate them.

B. During the Socialisation Period between the ages of 13 and 21.

C. During the Business Persona between the ages of 21-35.

D. During the Modelling period between the ages of 8 and 13.

B. During the Socialisation Period between the ages of 13 and 21.

What characterises an audience that has been mentally persuaded by your message?

A. They have accepted your argument

B. They say they remembered what was said

C. They say they understood what you said

D. They generate more positive thoughts than negative thoughts

A. They have accepted your argument

D. They generate more positive thoughts than negative thoughts

What behavioural cues would signal that the audience has been persuaded by your message?

A. They are likely to ask 'why' questions

B. They are likely to ask 'how' questions

C. They would display enthusiasm in their gestures and body language

D. They would challenge your assumptions

B. They are likely to ask 'how' questions

C. They would display enthusiasm in their gestures and body language

Why is Petty and Cacioppo's model of persuasion so influential?

A. It is the first to discuss the importance of the speaker's eloquence

B. It places more emphasis on the channel than the audience

C. It specifies situations when an audience is likely to engage with the message

D. It argues that the audience is actively judging your presentation

C. It specifies situations when an audience is likely to engage with the message

D. It argues that the audience is actively judging your presentation

You have a difficult colleague who is attacking you and others in your meeting. Should you:

A. Ignore the person and continue with the meeting, only addressing the other participants

B. Reason with the person explaining that their behaviour is not helpful to getting the results you're after

C. Find a way to end the meeting and reschedule or impose a 15 minute break

D. Demand the person stop what they're doing and forbid them from speaking again in the meeting

C. Find a way to end the meeting and reschedule or impose a 15 minute break

You lose a major client. When explaining what has happened to your leadership team you:

A. Determine whether they are a client you want to keep or not and seek out options to repair the relationship

B. Blame the team for under-performing and put them all on notice

C. Analyse what happened, take responsibility, seek more learning and refocus on who is your ideal client and how to get more of them

D. Show how the client is ruthless and lacks morals. Show how they would have destroyed your company in the long run

A. Determine whether they are a client you want to keep or not and seek out options to repair the relationship

C. Analyse what happened, take responsibility, seek more learning and refocus on who is your ideal client and how to get more of them

In a meeting, your colleague has a different point of view to you. Do you:

A. Don't say anything at all - there's no point, the person won't change their mind

B. Find out why the person believes what they do and negotiate a solution

C. Say you agree to disagree and get a third party to decide

D. Explain why it won't work and tell the person logically why your option is best

B. Find out why the person believes what they do and negotiate a solution

A colleague gets promoted over you and you don't think they should have been promoted. Do you:

A. Reflect on what it is the other person has that you want. Then communicate to your superiors what you want without shame, blame or attack

B. Leave the company. They are not people you want to work alongside

C. Show your boss how incompetent and irresponsible this person is

D. Let the boss know you want to be promoted. Then every time you succeed, let your boss informally know

A. Reflect on what it is the other person has that you want. Then communicate to your superiors what you want without shame, blame or attack

D. Let the boss know you want to be promoted. Then every time you succeed, let your boss informally know

You are with a client... They don't look convinced. Do you:

A. Tell them they have their priorities wrong and show them a better way

B. Show them what they'd miss out on if they didn't make a decision right now

C. Assume you haven't found out clearly enough what they want and go back to questioning them

D. Realise they're not the ideal client for you and thank them for their time

C. Assume you haven't found out clearly enough what they want and go back to questioning them

D. Realise they're not the ideal client for you and thank them for their time

You are triggered in a meeting and start to feel frustrated. Do you:

A. Assess what you value, see which ones are flexible and whether your environment fits your values

B. Take time out and when you feel calm assess what happened and why

C. Express your frustration at the people involved and attack their incompetence

D. Check in with yourself, see what's coming up and ask yourself what you need in that moment

A. Assess what you value, see which ones are flexible and whether your environment fits your values

B. Take time out and when you feel calm assess what happened and why

D. Check in with yourself, see what's coming up and ask yourself what you need in that moment

What does the acronym ACE stand for in the information processing model discussed?

A. Attraction, Comprehension, Energy

B. Attention, Comprehension, Emotion

C. Attention, Competence, Energy

D. Attraction, Competence, Energy

B. Attention, Comprehension, Emotion

If stories are important for a presentation, where do you get those stories from?

A. You recall them from your own personal experience

B. Talk about some human truths by citing parables, or fables or any famous saying

C. You recall stories of people, events even if they are at a different time and place, so long as they are relevant

D. You make it up

A. You recall them from your own personal experience

B. Talk about some human truths by citing parables, or fables or any famous saying

C. You recall stories of people, events even if they are at a different time and place, so long as they are relevant

According to Aristotle, what are the 3 characteristics of a persuasive message?

A. Logos (or logic); Pathos (or emotion), Ethos (or credibility)

B. Pathos (or emotion), Pathos (or emotion), Pathos (or emotion)

C. Logos (or logic), Pathos (or emotion), Eros (or eroticism)

D. Logos (or logic), Patriotism (or loyalty), Eros (or eroticism)

A. Logos (or logic); Pathos (or emotion), Ethos (or credibility)

Why are you encouraged to include stories in your presentation?

A. Stories make the presentation boring

B. Stories are easy to follow

C. Stories can be used to inject emotions into the presentation

D. Stories can transport the audience

B. Stories are easy to follow

C. Stories can be used to inject emotions into the presentation

D. Stories can transport the audience

What are the most crucial elements in a well-told story?

A. The setting, the facts and the timeline

B. The characters, the connection back to the core topic and the top tips

C. The set up, the cliffhanger and the moral

D. The set up, the climax or turning point and the resolution

D. The set up, the climax or turning point and the resolution

What are the six (6) S's in The Macpherson structure in the correct order?

A.Set up, Stopped, Suffers, Surrender, Seeks and Success

B.Set up, Seeks, Stopped, Suffers, Surrender, and Success

C.Set up, Suffers, Stopped, Surrender, Seeks and Success

D.Set up, Stopped, Surrender, Suffers, Seeks and Success

B.Set up, Seeks, Stopped, Suffers, Surrender, and Success

If a message has three parts: beginning, middle, and end, where does the problem-solution-benefit part of presentation come in?

A. Middle part

B. End

C. Beginning

D. Towards the end of the middle section

A. Middle part

Is it important or not important to learn how information is processed during communication?

A. It is important because the knowledge will help us structure the message that makes processing easier for the audience

B. It is important because the knowledge will help us understand the processing needs of the audience

C. It is not important because this knowledge is largely academic and useless

D. It is not important because the theory is wrong

A. It is important because the knowledge will help us structure the message that makes processing easier for the audience

B. It is important because the knowledge will help us understand the processing needs of the audience

Why do you need to use simple language in your presentation?

A. So that it is easier for the speaker to look impressive

B. So that it is easier for the speaker to present

C. So that it is easier for the audience to learn

D. So that it is easier for your audience to comprehend

D. So that it is easier for your audience to comprehend

Why is it important to vary your delivery style?

A. To make the presentation easier to learn

B. To help sustain the attention of the audience

C. To make the presentation more interesting

D. To make it easier for the audience to comprehend

B. To help sustain the attention of the audience

C. To make the presentation more interesting

What do the letters PR in the acronym "Change PR-I-EST-S" stand for?

A. Varying presentation style

B. Be provocative

C. Use emotional stories

D. Present important information or provide incentives

B. Be provocative

A metaphor is a figure of speech... When is it useful to use one?

A. When the person is resistant and you want to confuse them

B. When the person you're speaking to is unable to grasp what you're saying and you need to explain it differently

C. When the other person is resistant to your idea and disagrees

D. When the person feels threatened by trying something new

B. When the person you're speaking to is unable to grasp what you're saying and you need to explain it differently

C. When the other person is resistant to your idea and disagrees

The technique of creating tension using "What is" vs "What is possible" is best used at what stage?

A. Towards the end of the middle section

B. Middle

C. Beginning

D. End

A. Towards the end of the middle section

Why would you use a cliffhanger and not finish your story?

A. To challenge your audience to come up with different endings and to stay engaged

B. To be mysterious so that your audience doesn't know too much about you

C. To keep the loop open so that your audience stays engaged and wants to contact you afterwards

D. To annoy your audience

A. To challenge your audience to come up with different endings and to stay engaged

C. To keep the loop open so that your audience stays engaged and wants to contact you afterwards

A client thinks the cost of your services is too high. Best metaphor?

A. A metaphor about how being under pressure helps you to perform

B. A metaphor about being overtaken by competitors

C. A metaphor about how paying for cheaper products always ends up costing more

D. A metaphor about how taking opportunities straight away prevents disappointment later

C. A metaphor about how paying for cheaper products always ends up costing more

Should you use a story at the beginning of a presentation?

A. Yes, it allows you to introduce the main theme in an easy-to-listen-to way

B. Yes, it allows you to relax and connect emotionally with the audience

C. No, you need to connect logically with facts

D. No, you need to talk about agenda first

A. Yes, it allows you to introduce the main theme in an easy-to-listen-to way

B. Yes, it allows you to relax and connect emotionally with the audience

What is rapport?

A. It is a bond or connection you have with another person

B. It is a form of handshake

C. It is a personality trait

D. It is a behaviour

A. It is a bond or connection you have with another person

What is mimicry?

A. It is a way of copying the looks of another person

B. It is the act of imitating another person

C. It is the act of imitating the most persuasive person in the room

D. It is a form of humming voice used to persuade

B. It is the act of imitating another person

When building rapport you shouldn't:

A. Repeat their exact words and phrases - that will annoy them

B. Mismatch them - that will prevent you building rapport

C. Match them 60% - you should always match them 100%

D. Give them all of your attention - it will look weird

B. Mismatch them - that will prevent you building rapport

The goal of matching people is to:

Select all that apply

A. Build trust on an unconscious level

B. Give them whatever they ask for

C. Tell them what they need to know

D. Become like them so they like you

A. Build trust on an unconscious level

D. Become like them so they like you

If you don't know what someone's biggest issues are, you should:

A. Guess - you'll find out in the meeting at some point

B. Tell them what their problems are - this shows your expertise

C. Assume what they are - the client expects that of you

D. Ask them - you'd like to run an effective meeting and need to kno

D. Ask them - you'd like to run an effective meeting and need to kno

When preparing for a meeting, you should:

A. Not prep for objections - if you've prepared everything else well, they shouldn't have any

B. Ignore your clients' dynamics - that's up to them to sort out

C. Not give them every solution you have, only the top ones relevant to their problem

D. Only research and understand work problems, it's unprofessional to do anything else

C. Not give them every solution you have, only the top ones relevant to their problem

Why do you think we should smile when it is appropriate during a presentation? Or should we?

A. It relaxes the atmosphere

B. We should never smile during the presentation because it implies you are not serious

C. It puts the other person at ease

D. Smiling is dangerous and could be misinterpreted

A. It relaxes the atmosphere

C. It puts the other person at ease

Why does mimicry work? Or does it?

A. Mimicry only works if the person is of the opposite sex

B. It gives the impression that you are similar to each other

C. It increases similarity which is important for persuasion

D. Mimicry does not work

B. It gives the impression that you are similar to each other

C. It increases similarity which is important for persuasion

Does rapport increase persuasion and if so why?

A. No, because it is easy to fake

B. Yes, because it increases our trust

C. No, because it distracts us

D. Yes, because it increases liking

B. Yes, because it increases our trust

D. Yes, because it increases liking

Why is it important to remember Carl Roger's six facets of effective interpersonal communication?

A. It encourages better interactions with each other

B. It increases liking

C. It is better than Freud's idea of sublimation

D. It predicts how well a parent-child relationship will last

A. It encourages better interactions with each other

B. It increases liking

What are the characteristics of an authentic speaker?

A. They tend to be open

B. They tend to be helpful

C. They tend to use formal language

D. They tend to use qualifications in their language

A. They tend to be open

B. They tend to be helpful

D. They tend to use qualifications in their language

If you don't have rapport with someone, should you:

A. Change the topic to something you feel comfortable with so you're more relaxed

B. Say, "I'm sorry, we seem to have gotten off on the wrong foot. Shall we start again?"

C. Give up - there's just some people you will never connect with

D. Refocus your attention on them - their body language and vocal tone and match them

D. Refocus your attention on them - their body language and vocal tone and match them

Rapport is a process by which you:

A. Build a connection on an unconscious level by adapting your behaviour to theirs

B. Prove you know more about them than they do

C. Challenge their way of thinking to test what their values are

D. Repeat their words and phrases back to them so they feel heard

A. Build a connection on an unconscious level by adapting your behaviour to theirs

D. Repeat their words and phrases back to them so they feel heard

When you match someone you can:

A. Understand what they are thinking and feeling.

B. Build trust so that everything happens more quickly.

C. Make suggestions which are more likely to be accepted.

D. Find out what they don't like so you can use it as power over them.

A. Understand what they are thinking and feeling.

C. Make suggestions which are more likely to be accepted.

To prepare properly for a meeting you should:

A. Address what their competition is doing so you can make them afraid and pressure them into doing what you want them to.

B. Find out what's happening in their industry and how they're affected.

C. Research not only their professional problems, but also any personal issues.

D. Address what they don't like so you can vent with them about it.

C. Research not only their professional problems, but also any personal issues.

B. Find out what's happening in their industry and how they're affected.

You're walking past a meeting room when your boss opens the door and asks you to join the meeting. You're introduced to a major prospect. What's the first thing you do?

A. Give them all of your attention and start to match them physically and vocally and repeat their words back to them.

B. Ensuring that you are creating a win-win scenario as they need to know you have positive intentions to trust you.

C. Think about WISH - Who they are and what their greatest issues are so you can help solve them.

D. Talk about other companies like theirs where you've had your greatest successes.

A. Give them all of your attention and start to match them physically and vocally and repeat their words back to them.

What does Solomon Asch's classic social experiment demonstrate?

A. That we tend not to conform because we are individuals

B. That we tend to conform when we are in a group

C. That we tend not to conform when we are in a group

D. That we don't like to be a group

B. That we tend to conform when we are in a group

Who coined the concept of groupthink?

A. Solomon Asch

B. Erving Goffman

C. Janis Irving

D. Both Erving Goffman and Solomon

C. Janis Irving

For meetings, it's most important to know:

A. Who likes meetings and who doesn't.

B. Who is leading the next meeting as they will need to prompt everyone.

C. When the next meeting is so you can plan for it.

D. What you want them to think, feel and do by the end of the meeting.

D. What you want them to think, feel and do by the end of the meeting.

In meetings you should...

A. Withhold the agenda beforehand - otherwise there are too many opinions on what should be covered

B. Have no agenda - be spontaneous to what people need at that point in time

C. Be artfully vague - you don't want others knowing what your agenda is

D. Know how you want people to feel - on the whole people make emotional decisions

D. Know how you want people to feel - on the whole people make emotional decisions

What are the four questions to lead a meeting?

A. Why, How, When, By Whom

B. Why, What, How, So What

C. Why, How, When, So What

D. Why, Who, How, What If

B. Why, What, How, So What