Session 2: Tge Basics of Digital Marketing

What are the top 2025 trends in digital marketing

AI personalization

Social Commerce

Video Marketing

AI- powered personalization

dynamic website experince

Social Commerce

tiktok shop

video marketing

tiktok, youtube, instagram

web 1.0

connected people to networks

web 2.0

connected people with machines and eachother

outbound marketing (sale)

a general message to make a sale

outbound marketing

typically focuses on the prodcut and reasons why the audience should buy it

Inbound marketing

personalized and valuable content/experiences to attract customers

outbound marketing

interrupts the audience with content they dont alwasy want

inbound marketing forms

connections they are looking for and solves problems they already have

outbound marketing examples

Tv, radio ads

inbound marketing examples

social media

blogging

viral marketing

what makes a good website

clear and concise

on brand

actionable

inbound marketing problems

time and effort

takes months to generate results

continuous content creation

highly competitive

less control over consumer interaction

outbound marketing problems

message must be very general

people receive various emails

inbound marketing

pulls people in

solves consumers needs

interactive with readers

outbound marketing factors

written to sell products

one-way communication

disrupts content being consumed